On the afternoon of April 18, the International Communication Forum of Yellow 
River Culture was held in Dongying of Shandong with a theme of "Opening a New 
Chapter for the International Communication of Yellow River Culture".

At the forum, experts and scholars from home and abroad delivered keynote 
speeches, and had a round-table dialogue around topics such as "the connotation 
and international communication of the Yellow River Culture", the 
"international communication strategy of Yellow River Culture" and "the media 
communication experience and practice", according to News Office of the 
People's Government of Dongying.

Zhang Xiaoying, the vice president of China Public Relations Association and 
the former head of the Economic Daily, said in her speech that it was an 
indispensable task in opening a new chapter for the communication of Yellow 
River Culture to strengthen its international communication. The content of the 
international communication of Yellow River Culture should keep extending in 
depth and width, the approaches and channels should be innovated for constant 
breakthroughs so as to keep improving the effectiveness and efficiency.

Yu Yunquan, the president of the Academy of Contemporary China and World 
Studies of the China Foreign Languages Publishing Administration and the deputy 
director of the Academic Board of China Public Relations Association, suggested 
that to promote the international communication of Yellow River Culture and the 
mutual communication and learning among civilizations of great rivers, we 
should focus on the translation and promotion of quality contents and enhance 
the global popularity of Yellow River Culture. We should enhance global 
reputation of Yellow River Culture with the construction of a national cultural 
park as the opportunity, improve the preciseness of international communication 
of Yellow River Culture by means of strengthening global research and exchange. 
We should strengthen the effectiveness of the international communication of 
Yellow River Culture with the driving force from solidified innovative 
technology application, and widen the participation in the international 
communication of Yellow River Culture with a goal to optimize its international 
cooperation mechanism.

"Yellow River is not only an iconic river of China, but also a symbol of 
Chinese spirit." Elsbeth van Paridon, a young sinologist and a foreign expert 
with the Inter-American Communication Center of China Foreign Languages 
Publishing Administration, shared her own understanding of the Yellow River 
Culture. She said, the spirit of the Yellow River and Chinese people had been 
introduced and narrated in Chinese poems and songs. This form of communication 
was really touching.

Wang Honglian, a lecturer with Shandong University of Art & Design, believed, 
to do well in the international communication of Yellow River Culture, we can 
start from the communication of Yellow River's folk culture. "There is 
something common among various forms of folk culture such as crafts, fine arts 
and music. In the course of international communication, some slight changes 
and adjustments can make them accepted more easily."

The English version of the theme song "Invitation from the Yellow River" was 
released at the site of the forum.

Source: News Office of the People's Government of Dongying

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=440386

   Caption: The Round-table Dialogue of the International Communication Forum 
of Yellow River Culture

   Link: https://iop.asianetnews.net/view-attachment?attach-id=440388

   Caption: The International Communication Forum of Yellow River Culture