Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, May 12 2023 - 13:13
AsiaNet
Procter & Gamble commits to new actions and shares strong progress on commitments to promote Equality and Inclusion across the Asia Pacific, the Middle East, and Africa
SINGAPORE, May 3, 2023 /PRNewswire-AsiaNet/ --

The company announced new commitments at the P&G #WeSeeEqual summit that saw 
participation from international equality & inclusion advocates like Eddie 
Ndopu, Sarah Harden, Chieko Asakawa, and Elissa Frieha, among others

Procter & Gamble (NYSE: PG) today announced new commitments aimed toward 
advancing Equality & Inclusion (E&I) across Asia Pacific, the Middle East, and 
Africa (AMA), at its fifth annual #WeSeeEqual summit for the region. The event 
saw participation from world-renowned advocates and personalities from the 
private and public sectors.

P&G President for Asia Pacific, Middle East, and Africa, Stanislav Vecera, 
announced new commitments to advance progress in the region:

1.Through its Always and Whisper 'Keeping Girls in School' program, P&G will 
educate more than 35 million adolescent girls on puberty and menstrual hygiene 
across Asia Pacific, the Middle East, and Africa, over the next 3 years.

•	The company will focus on increasing awareness about the need for period 
education and preventing girls from missing and dropping out of school.

2. Over the next year, P&G will set up a task force of certified 'Mental Health 
First Aiders' across Asia, the Middle East, and Africa.

•	Studies point out that there is a close connection between mental health and 
DEI. The mental health of an individual can also be affected by factors such as 
microaggressions, lack of representation, and unconscious bias. P&G's 'mental 
health first aiders' will be P&G employees from different workgroups who will 
be trained and certified by licensed authorities and organizations to provide 
support and assist peers experiencing mental health issues. Across markets for 
19,000 employees in the region, these First Aiders will act as the first line 
of response and will be equipped to identify signs and symptoms of emotional 
distress and initiate a supportive conversation with a colleague, guide them 
towards available resources in the company, and encourage them to seek 
professional support.

Held in partnership with the UN Foundation, the summit focused on emerging 
trends and insights in the DEI space including bridging the gap between 
generations, particularly focusing on Gen Z, as it becomes a prominent cohort 
in the workforce and consumer base; diversity in leadership styles and 
perspectives to foster innovation and creativity; and how different 
stakeholders can accelerate progress to serve consumers and communities. For 
the first time, the summit also shed light on mental wellness as an integral 
part to advancing E&I, highlighting biases that can lead to discrimination and 
exclusion, which can have a negative impact on mental wellness.

Stanislav Vecera, President – Asia Pacific, Middle East and Africa, Procter & 
Gamble said: "We know that everyone brings unique backgrounds, perspectives, 
and experiences to the table that can unlock growth in businesses and society. 
We will continue to step up as a company, through our brands, and with our 
partners, to create value for our employees and communities." He added: "We are 
delighted to host the 'We See Equal' Summit, built on the theme of 'Unique and 
United' - it's a chance for us to connect with thought leaders and have open, 
honest conversations about how we can continue to advance equality and 
inclusion."

The company also shared strong progress on commitments across the AMA region 
made last year as part of the annual #WeSeeEqual summit in 2022:

•	Last year, P&G introduced the 'P&G ReLaunch program' in three markets - 
India, Singapore, and the Philippines – to welcome back talented professionals 
who took a break from the workforce and looking to restart their careers in 
STEM roles, with targeted support and development. This program is now part of 
the company's commitment to strengthen diversity in STEM (Science, Technology, 
Engineering, and Mathematics) and will focus on people looking to relaunch 
their careers in IT, Research & Development, and Product Supply


•	As part of its commitment to spend a cumulative total of $300 million by 
deliberately working with women-owned and women-led businesses across the AMA 
region, from the year 2021 to 2025, P&G has made headways on this front and has 
already invested $175 million in this initiative. Through its flagship AMA 
Women Entrepreneurs Academy program, P&G has built the capability of over 1000 
Women Entrepreneurs in 10 markets in the region that will enable them to make 
their businesses more competitive


•	P&G committed to improving the accessibility of its brand advertising, 
including social media content and websites, by making most of our 
communication accessible to people with sight and hearing impairments by 2024. 
The company has made strong progress on this commitment and by 2024, a majority 
of its communication will be accessible to people with sight and hearing 
impairments


•	P&G continues to work towards achieving equal representation of female 
directors behind the camera for the company's brand advertisements. In the AMA 
region, P&G has increased the representation of female directors from 16% in 
2019 to more than 35% today. The company aims to achieve 50% women behind the 
camera through a comprehensive set of actions to build, fuel, and connect a 
pipeline of diverse female talent in advertising, media, and content
The P&G 'We See Equal' Summit saw the participation of influential 
personalities and global leaders, including:
•	Guneet Monga Kapoor, first Indian Oscar-winning producer, CEO - Sikhya 
Entertainment
•	Eddie Ndopu, Award-winning Humanitarian, Storyteller, Disability Practitioner
•	Elissa Freiha, Founder & Chief Executive Officer, Womena
•	Sarah Harden, Chief Executive Officer, Hello Sunshine
•	Sia Nowrojee, Senior Director, Girls & Women Strategy, United Nations 
Foundation
•	Aparna Piramal Raje, Writer (Chemical Khichdi), Speaker, Educator
•	Chieko Asakawa, Visually impaired Computer Scientist, IBM Fellow
•	Simidele Adeagbo, Olympian and Advocate

"Mounting evidence continues to show that gender equality is somewhere between 
about one to three centuries away, depending on the report you favor and what 
you want measured. Accumulating data points repeatedly reveal deepening 
disadvantage and discrimination and worrying outcomes", said Sia Nowrojee, 
Senior Director, Girls and Women Strategy, UN Foundation. "But our window to 
act is now. We believe that companies have a unique responsibility to See 
Equal, and those that do will join the global team of people who believe the 
dignity and opportunity of all people is worth fighting for."

To inspire corporates and society alike, the summit also hosted global P&G 
leaders including:

•	Shailesh Jejurikar, Chief Operating Officer
•	Fama Francisco, Chief Executive Officer – Baby, Feminine & Family Care and 
Executive Sponsor – Gender Equality
•	Bala Purushothaman, Chief Human Resources Officer
•	Markus Strobel, President – Skin & Personal Care

The #WeSeeEqual program demonstrates P&G's continued commitment to creating a 
more equal and inclusive world and is also a winner of the U.S. Secretary of 
State's Award for Corporate Excellence for Women's Empowerment in 2019. As one 
of the world's largest advertisers, P&G and its brands will also continue to 
leverage their influential voice in media and advertising to drive further 
awareness, tackle bias, spark conversations, and motivate change.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of 
trusted, quality, leadership brands, including Always(R), Ambi Pur(R), 
Ariel(R), Bounty(R), Charmin(R), Crest(R), Dawn(R), Downy(R), Fairy(R), 
Febreze(R), Gain(R), Gillette(R), Head & Shoulders(R), Lenor(R), Olay(R), 
Oral-B(R), Pampers(R), Pantene(R), SK-II(R), Tide(R), Vicks(R), and Whisper(R). 
The P&G community includes operations in approximately 70 countries worldwide. 
Please visit http://www.pg.com for the latest news and information about P&G 
and its brands.

Source: P&G

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