During the Exposition on China Brand 2023 held in Shanghai in May, northwest 
Chinese province Qinghai's capital city Xining gained much spotlight with a 
series of approaches such as city promotion, online and offline exhibition, and 
visits to enterprises, which fully displayed the fresh achievements and new 
image of Qinghai's brand development, expanded the province's brand awareness 
and influence, and further promoted Xining to the world.

Located in northwest China and east Qinghai, Xining is a backbone of the 
national ecological security barrier, an important economic growth pole in 
northwest China, and one of the country's happiest cities.

A modern city is gaining speed in its rise on the Tibetan Plateau. Xining is 
accelerating the cultivation of three billion-yuan-level industrial clusters of 
photovoltaic manufacturing, lithium energy storage, special chemical and alloy 
new materials. Efforts are also being made to nurture digital economy, 
electronic information materials, hydrogen energy industry to accelerate the 
development of a modern industrial system with local characteristics, according 
to Xining Municipal Development & Reform Commission.

Xining is also on the way to become an impressive ecological city with blue sky 
and clear water. The city prioritizes ecological protection and gives full play 
to its comparative advantages to promote the high-quality development of 
economy and society and gather momentum for long-term development. At the expo, 
Xining showcased its role and charm as a model highland city in ecological 
civilization to Shanghai, the rest of the country and the whole world.

Xining is livable and suitable for businesses, making it a happy city. In late 
2022, Xining again made it into the list of China's happiest cities. The city 
is building an open platform, accelerating the development of foreign trade 
channels, and optimizing the service environment, making it one of the cities 
with the fastest business convenience improvement across China. The unique 
cultural environment, beautiful living environment and good business 
environment make Xining a happy city.

The active interactions between Xining located at the Sanjiangyuan area which 
contains the headwaters of China's three major rivers and Shanghai at the lower 
reaches of the Yangtze River have introduced Qinghai brands to Shanghai, the 
whole country and the world, injecting strong momentum into Qinghai's 
high-quality development.

Source: Xining Municipal Development & Reform Commission

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   Caption: A bird's eye view of Xining City