Country for PR: China
Contributor: ACCESSWIRE
Wednesday, June 21 2023 - 11:00
AsiaNet
U.S. Polo Assn. Announced as Finalist for Best Sports Licensed Brand at 2023 Licensing International Excellence Awards in Las Vegas
WEST PALM BEACH, FL, June 21, 2023 / ACCESSWIRE - AsiaNet / --

U.S. Polo Assn. (https://pr.report/hp1M9blk), the official brand of the United 
States Polo Association (USPA), is pleased to announce the brand's nomination 
as a finalist for the prestigious 2023 Licensing International Excellence 
Awards for Best Sports Licensed Brand. The Licensing International Excellence 
Awards honor the way brands use licensing in innovative and creative methods to 
further their goals, products, and marketing around the globe. 
https://pr.report/t4GqBR9p

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Winners in 30 categories were selected by an expert global judging panel and 
voted on by members of the licensing industry at large from more than 200 
finalists around the world. With more than 850 entries received, U.S. Polo 
Assn. was among notable brands, such as Formula 1, Head, The NFL Players 
Association (NFLPA), Starting Lineup, Ultimate Fighting Championship (UFC), and 
Yale University. Ultimately, the NFLPA was recognized as the finalist in the 
category for Best Sports Licensed Brand.

The multi-billion-dollar U.S. Polo Assn. brand continued to enhance its 
authentic connection to the sport of polo in 2022 through outstanding 
storytelling, partnerships, sponsorships, and philanthropic endeavors. The 
Licensing International nomination acknowledged U.S. Polo Assn.'s growth and 
achievements, which include delivering a record $2.3 billion in global retail 
sales spanning 190 countries in over 1,100 retail stores, as well as department 
stores, sporting goods stores, and e-commerce.

"We are honored that U.S. Polo Assn. was nominated for the Best Sports Licensed 
Brand alongside other industry-leading organizations for the 2023 Licensing 
International Excellence Awards," says J. Michael Prince, CEO & President of 
USPA Global Licensing, the company that oversees the multi-billion-dollar U.S. 
Polo Assn. brand. "Our global team alongside our licensing and retail partners 
work tirelessly to bring the spirit of the sport of polo to life in our brand 
around the world. Receiving this nomination is recognition for this global 
effort."

Prince also wishes to congratulate The NFLPA for their performances this year 
and their win.

The brand also built on its successful digital strategies to generate record 
growth with some 50 brand sites in 20 languages and over 7 million social media 
followers in 2022. Moreover, U.S. Polo Assn. signed a global partnership with 
ESPN to air some of the top polo championships in the world, including the XII 
Federation of International Polo (FIP) World Polo Championship, the prestigious 
Westchester Cup, and the U.S. Open Polo Championship(R) for sports fans and 
consumers to enjoy.

This year's Excellence Awards were held at The Luxor on June 12, 2023, in Las 
Vegas, Nevada, to celebrate the best of the global licensing industry. 
Attending the event this year on behalf of U.S. Polo Assn. was Chris Affolter, 
VP of Global Operations, and Jeff Nichols, Senior Director of Finance & 
Strategy.

About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)
U.S. Polo Assn. is the official brand of the United States Polo Association 
(USPA), the nonprofit governing body for the sport of polo in the United States 
and one of the oldest sports governing bodies, having been founded in 1890. 
With a multi-billion-dollar global footprint and worldwide distribution through 
over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, 
sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. 
offers apparel for men, women, and children, as well as accessories and 
footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one 
of the top five sports licensors in 2022 alongside the NFL, MLB, and NBA, 
according to License Global. Visit uspoloassnglobal.com 
(https://pr.report/uCsDSPL9) and follow @uspoloassn 
(https://pr.report/Q9Z-R6z4).

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA 
and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing 
the sport with a long-term source of revenue. Through its subsidiary, Global 
Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides 
sport and lifestyle content. A historic, multi-year, global arrangement between 
USPAGL and ESPN now showcases many of the top championship polo games in the 
U.S., enabling millions of sports fans and consumers to enjoy the sport across 
ESPN's broadcast and streaming platforms. For more sport content, visit 
globalpolo.com. (https://pr.report/c6L41mWR)

Contact Information
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: USPA Global Licensing Inc.