Huairen, a city known as capital of everyday ceramics in north China, is 
embracing notable progress in regional branding as a latest index to gauge its 
ceramics brand communication and influence edged obviously up since January 
2022.

On June 29, the Xinhua·Huairen Ceramics Brand Communication Index made its 
debut on the forum on high-quality development of characteristic light industry 
held during the 1st Shanxi Characteristic Professional Town Investment and 
Trade Expo.

Compiled by China Economic Information Service (CEIS), the index built on big 
data-based two core elements, popularity and credibility to monitor the 
communication effectiveness and influence of ceramics of Huairen, grew as high 
as 16.25 percent on quarter from April to June.

Owing all of the fruitful geographical branding to continuous growths in media 
reports thanks partially to a series of recommendation meetings and thematic 
promotion activities, the city saw frequent appearance of buzz words relative 
to Huairen such as "industrial clusters", "brands", "quality" and "professional 
town" in the second quarter.

Zhang Chun, professor with Jingdezhen Ceramic University said that Huairen 
ceramics, as a regional brand, already has a certain reputation at home and 
abroad and a batch of local corporate bands are also gaining popularity.

Under such circumstances, Zhang suggested that Huairen can further seek 
high-quality development of local ceramics industry through campaigns to 
improve industrial quality, public services, brand standards and ceramic town 
construction.

Huairen adheres always to product diversification, quality optimization and 
branding to improve the influence of local ceramic industry.

Boasting annual ceramics output of 6.3 billion yuan, Huairen is planning to 
craft a ceramic professional town with top-class industrial ecology and overall 
yearly output of 10 billion yuan by 2025 and 30 billion yuan by 2035.

Currently, ceramic products of the daily ceramics capital of north China have 
been broadly exported to countries in Europe, North America, Central Asia and 
the Middle East and exports account noticeably for about 50 percent of local 
ceramics sales.

In 2022, Huairen ceramics professional town was listed among the first batch of 
top 10 characteristic professional towns by Shanxi Province where the 1st 
Shanxi Characteristic Professional Town Investment and Trade Expo was convened 
during June 28-30 to shore up influence of local brands and accelerate industry 
clustering for win-win cooperation.

See the original link: https://en.imsilkroad.com/p/334960.html

SOURCE  Xinhua Silk Road

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