Country for PR: China
Contributor: Xinhua News Agency
Thursday, July 13 2023 - 19:33
AsiaNet
Activities of Yanghe in Paris Set off a Craze for Chinese Baijiu
PARIS, July 13, 2023 /Xinhua-AsiaNet/--

In early July, Yanghe, a typical representative of Chinese baijiu culture, 
appeared in a series of activities in Paris, drawing the attention of French 
people to Chinese baijiu culture. 

On July 3, Zhang Liandong, Chairman of Yanghe and his entourage were invited to 
visit the UNESCO headquarters, making it the first stop of Yanghe's cultural 
trip "Dream Connects the World" in Europe. Zhang believed that intangible 
cultural heritage is a link of mutual learning between civilizations, and like 
Chinese tea which has been added to the UNESCO's Representative List of the 
Intangible Cultural Heritage of Humanity, the cultural heritage of Chinese 
baijiu also gains a foothold among others. 

On July 4, the inauguration of "Discover the Capital of Baijiu" Photography 
Exhibition in France and the theme reception of "Yanghe Dream Blue, Dream 
Connects the World" was held at Oriental.Paris. The site showed a total of 50 
wonderful pictures captured by international photographers in Suqian, the 
"Capital of Baijiu in China", where Yanghe is located. Eric Gaudet, a French 
columnist, said that the wetland soil of Suqian creates the necessary 
conditions for making fabulous liquor. 

Yanghe liquor is the gift of wetlands. Yanghe Distillery is located where the 
Beijing-Hangzhou Grand Canal, Huaihe River, ancient Yellow River, Hongze Lake, 
Luoma Lake and Hongze Lake Wetlands meet. Suqian, Jiangsu, home to Yanghe 
Distillery was awarded as the "Capital of Baijiu in China" in 2012. It is known 
as one of the three world's main wetland spirit-producing regions, together 
with Scotch whisky regions, and French cognac regions.

Mr. Maurice Gourdault-Montagne, former French ambassador to China, said that 
wine is a bridge of communication, and Yanghe's new products are treasures 
representing Chinese culture and art, through which he can feel the profound 
Chinese liquor culture, and the world can see the beauty of Chinese culture.

Over the past centuries, Yanghe has been inheriting, developing and improving 
its unique liquor brewing technology which is still fully used today. Yanghe 
Daqu won the gold medal at the 1915 Panama-Pacific International Exposition, 
and it was listed among China's Eight Famous Wines at the third national wine 
appraisal meeting in 1979, and won the title of nationally famous wine three 
consecutive times.

For more information, please visit http://www.yangheglobal.com/

Source: Yanghe Distillery

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=441543

   Caption: "Discover the Capital of Baijiu" Photography Exhibition

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Yanghe.jpg
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