Sam's Club, Walmart's high-end membership warehouse club, opened its flagship 
store in Qianhai last month. As one of the focal points of the Shenzhen Global 
Investment Promotion Conference and a key project in the city, the Qianhai 
outlet represents Walmart's significant commitment to expanding operations in 
China. This opening is considered another step forward in elevating Qianhai's 
consumer capabilities and contributing to Shenzhen's aspiration of becoming an 
international consumption hub, according to the Authority of Qianhai 
Shenzhen-Hong Kong Modern Service Industry Cooperation Zone.

As a landmark commercial project in Qianhai, this new store plays a vital role 
in enhancing the zone's position as a new international urban center, 
optimizing its business environment, and driving the rapid aggregation of 
high-end retail resources. 

The establishment of Sam's Club in Qianhai is not a mere coincidence. In recent 
years, Qianhai has been accelerating efforts to improve its commercial 
facilities, nurturing the growth of the commercial sector, and enhancing the 
overall vibrancy of its business districts. Qianhai aims to establish itself as 
the core of a world-class consumption center by 2035.

"Starting with Shenzhen-Hong Kong trade and cross-border e-commerce, Qianhai 
has now gradually evolved to prioritize office-centered businesses and explore 
diverse commercial domains," said a senior executive of Horoy Uniland 
Commercial Property Co., Ltd, a company seeking development in Qianhai. 
"Concurrently, Qianhai has been fostering innovation in modern services, 
technology, institutional reform, business environment optimization, and 
governance models within the cooperation zone. These measures will 
significantly boost Qianhai's appeal and competitiveness, solidifying its 
status as an influential commercial hub."

It is believed that the opening of the Qianhai outlet will accelerate the 
influx of high-end retail resources into the region.

Lin Sifan, promotion manager of the Commercial Management Department at the 
Qianhai-based SIVIN Commercial Management (Shenzhen) Co., Ltd., stated, "Over 
the past decade, Qianhai has experienced unprecedented transformation, 
attracting a considerable number of high-net-worth consumers, Fortune 500 
companies, industrial-urban complexes, import-export trades, financial 
institutions, and retail giants. This has laid the essential groundwork for 
cultivating a thriving commercial business environment in Qianhai."

According to the Qianhai Authority's Commerce Development Department, Qianhai 
will continue to attract key commercial resources, accelerate the introduction 
of internationally renowned businesses and brand operators, and support 
multinational companies with high-end consumer brands in establishing global 
headquarters, regional headquarters, functional headquarters, product 
innovation centers, and consumer experience centers. It will strive to foster a 
number of comprehensive trade service platforms, logistics supply chain 
enterprises, and circulation headquarters companies with global resource 
allocation capabilities, while improving its ability to allocate consumption 
resources. Moreover, Qianhai aims to propel the "first-store economy" and 
"first-launch economy", encouraging renowned domestic and international brands 
to set up their first stores, flagship stores, and new concept stores in the 
area. 

Lin Sifan emphasized the perfect alignment of the population influx and the 
rising demand from the new middle-class consumer base with the Qianhai business 
environment. Lin believes that the burgeoning desire for emerging lifestyles 
will drive more people to visit and stay in Qianhai, bolstered by the 
continuous support of favorable policies.

With major commercial complexes increasingly choosing Qianhai as their base, it 
showcases businesses' unwavering confidence in the area's development 
prospects. As consumer activity continues to thrive, Qianhai is poised to 
generate a virtuous cycle from business to consumption and vice versa, fueling 
the overall high-quality commercial development in Shenzhen and the rest of the 
Greater Bay Area.

Source: Authority of Qianhai Shenzhen-Hong Kong Modern Service Industry 
Cooperation Zone