Country for PR: Thailand
Contributor: Dataxet
Monday, August 14 2023 - 09:00
AsiaNet
Narai Hospitality Group's Lub d Brand Breaks Ground in Japanese Market with First Hotel Launch in Osaka
OSAKA, Aug. 14, 2023/Dataxet-AsiaNet/--

Thailand-based Narai Hospitality Group, renowned for its broad portfolio of 
properties, takes an ambitious leap into the Japanese market with the scheduled 
grand opening of Lub d Japan Osaka Honmachi in Q3 2023. 

This move builds on Lub d's success in Asia, where it already operates five 
popular properties in Thailand, Cambodia, and the Philippines, with plans to 
launch two additional projects in 2023 and more in 2024. 

To solidify its commitment to the Japanese market, Lub d has established a 
local subsidiary, Common Area GK. This strategic development ensures seamless 
integration of Narai's renowned hospitality ethos into the Japanese hospitality 
scene. 

Given its prime location in Chuo-ku district near popular attractions such as 
Dotonbori, Shinsaibashi, and Hozenji Yokocho, and just a 2-minute walk from 
Honmachi train station, adventurers and business travelers alike will be at the 
heart of Osaka's rich cultural and entertainment scene. 

This newly opened 165-room hotel radiates the vibrant cultural spirit of Osaka, 
featuring a vibrant lobby and a mixed-use area for relaxation or work, designed 
by local artists and colorful artworks in every room, creating a unique, 
welcoming atmosphere for guests. 

Nithida Nithivasin, CEO of Lub d, comments, "Our debut in Osaka signifies a 
major milestone for Lub d. We're thrilled to bring our distinct brand identity 
to Japan and offer a unique hospitality experience that facilitates 
connections, exploration, and local immersion. The launch of Lub d Japan Osaka 
Honmachi is a testament to our ambitious growth strategy for Japan." 

The Narai Hospitality Group's global footprint spans several regions, with 
investments in Australia and operational platforms in Europe. This 
international approach underscores the Group's adaptability and resilience in 
diverse markets.

As Lub d sets its sights on shaping the future of hospitality in Japan and 
beyond, it welcomes potential partners and investors to join in this exciting 
journey and contribute to its strategic expansion. 


About Narai Hospitality Group 

With over 50 years of expertise in the hospitality industry, Narai Hospitality 
Group has established itself as a leading developer and operator of outstanding 
properties. The group’s portfolio includes the renowned ‘Narai Hotel,’ a 
longstanding establishment, as well as the trendy ‘Lub d’ brand with properties 
across Thailand and Southeast Asia. Additionally, Narai Hospitality Group has 
introduced the new casual-luxury brand Marasca. The group also boasts hotel 
investments in Japan, Australia, New Zealand, and the United Kingdom, along 
with management platforms in Europe. 

Notably, the iconic Narai Hotel is currently undergoing a major renovation, set 
to transform it into an exciting landmark situated in the heart of Bangkok’s 
Silom Road. 

About Lub d 

Lub d, a Narai Hospitality Group affiliated lifestyle hotel franchise, is one 
of the fastest growing hotel franchises in Southeast Asia. We provide 
hospitality services with professional and international standards combined 
with stylish guest experiences via #lubdexperience. 

For over 10 years, Lub d has welcomed tourists from across the globe who love 
to travel and forge their own experiences. The hostel franchise has received 
recognitions and positive responses from tourists and has reached number one on 
TripAdvisor’s popularity ranking. In 2020, it became the only hostel in 
Thailand to receive the world-renowned Hoscar Award for Best Extra-Large Hostel 
Worldwide. 

Lub d currently operates five hotels – Lub d Bangkok Siam, Lub d Koh Samui, Lub 
d Phuket Patong, Lub d Makati in Philippines, Lub d Siem Reap in Cambodia. Two 
more hotels are scheduled to open in 2023 – Lub d Osaka Honmachi in Japan and 
Lub d Koh Tao in Thailand. Additionally, Lub d Bangkok Chinatown and Lub d 
Krabi Ao Nang are scheduled to open in the near future and the company’s 
ambitious growth plans continue with more projects scheduled for 2024 and 
beyond. For more information, visit https://lubd.com/. 

About Common Area Godo Kaisha Japan 

Common Area GK, a subsidiary of Narai Hospitality Group, specializes in the 
development and operation of unique hospitality experiences in Japan. 
Leveraging a deep understanding of the local market and international 
expertise, it is committed to delivering innovative and memorable guest 
experiences. 

Partner with Lub d 

Lub d welcomes potential investors and partners to explore a range of 
opportunities. These include direct investment in Lub d hotel projects, 
entering into hotel management contracts, and engaging in real estate 
transactions. Additionally, there are opportunities for those interested in 
becoming development agents for focused territory growth expansions, 
specifically in Australia and Japan. To learn more or to start a conversation 
about these opportunities, please reach out to the Business Development team at 
Lub d through [https://lubd.com/business-partners/]. 


SOURCE: Narai Hospitality Group


Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=441783

   Caption: Lub d, Osaka Honmachi - The Entrance Totem

   Link: https://iop.asianetnews.net/view-attachment?attach-id=441787

   Caption: Lub d, Osaka Honmachi -  Twin Bed Room

Translations

Japanese