It's another busy season of travel, as the Silvery Beach at Rushan welcomes 
tourists from every corner. They walk on the soft sands and have fun with the 
waves, all their anxieties and worries being blown away with the sea breeze.

Rushan has a coastline of 199.27 kilometers. The sands here are fine, soft and 
as clean as silver, so it is honored as a "Silvery Beach". It is one of the 
sections with the most advantaged resource conditions in the coastal zone of 
Shandong. However, the human's production activities and natural disasters such 
as storm tide have caused harms to the ecological resources of the coastal zone.

The coastal zone is the lifeline of a city. Thus, the protection of the coastal 
zone is also protection for the city. In recent years, Rushan has focused on 
the marine ecological civilization development based on the current conditions 
and oriented around the future, insisted on marine development and ecological 
restoration, striving to promote the restoration and improvement of the coastal 
zone, address and solve the points of blockage and difficulty in the 
restoration of coastline, advance the significant improvement of the marine 
ecological civilization, with an aim to build a beautiful sea and ecological 
coastline with "clean water, green shores, clean beaches and beautiful bay".

1,000 mu of salt and alkaline mud flats have been transformed, 14 kilometers of 
sandy coastline and more than 4 million square meters of wetland have been 
restored...Nowadays, moving along the Silvery Beach from east to west, people 
will see a vast stretch of clean sands and blue sea, and various water birds 
coming for a rest. The harmony and unification between human and nature have 
been perfectly interpreted here.

Source: News Office of the People's Government of Rushan Municipality