In September, the banks of the Yellow River are lush with greenery. In the 
Jinan Start-up Area for Replacement of Old Growth Drivers with New Ones, a 
modern new city is beginning to take shape, brimming with vitality.

Jinan Start-up Area spans both banks of the Yellow River, with a planned area 
of approximately 798 square kilometers. It is a new demonstration zone for 
ecological conservation and high-quality development of the Yellow River Basin. 
It is also positioned as a new engine for the comprehensive pilot area for 
replacement of old growth drivers with new ones in Shandong, a new platform for 
high-level openness and cooperation, and a green, intelligent, and livable new 
urban area. The area plays a significant role in the future development of 
Jinan.

Jinan Start-up Area takes the real economy as the key driver for fostering new 
growth. It has established a leading industry that mainly focuses on 
new-generation information technology, high-end equipment and intelligent 
manufacturing, new energy and new materials and is supported by the high-end 
service industry. The area has clearly defined the main direction of industrial 
development, which includes intelligent vehicles, new energy, new materials, 
robotics, metaverse, new finance, new e-commerce, new exhibitions, pan 
aviation, modern seed industry, and leisure agriculture.

Currently, Jinan Start-up Area has attracted 162 high-end and high-quality 
projects such as BYD new energy vehicles, with a total investment of over 399 
billion yuan. Moreover, several major industrial parks, such as Zhongke New 
Economy Technological Park and the International Sample Area Investment 
Industrial Park, have been put into operation. Shandong Digital Economy 
Industrial Park has been selected as a key provincial-level digital economy 
project, and the Yellow River Basin Ecological Conservation and High-Quality 
Development Master Fund has been successfully registered. The Zero Carbon Smart 
Innovation Operation Center Project has been awarded the "Global Human 
Settlements Award for Planning and Design."

In Jinan Start-up Area, blue-green spaces such as water system wetlands, park 
green land, farmland, and forest land account for over 70% of the total area. 
Within 5 years, the energy consumption per 10,000 yuan of GDP has decreased by 
20%. The most significant aspect of ecological priority is the integration of 
the strategic orientation and target requirements of carbon peak and carbon 
neutrality into the development planning. This has led to a strong promotion of 
green and low-carbon development, with every project reflecting the green 
concept and every building being constructed as a green building that is 
energy-saving and environmentally friendly.

Jinan Start-up Area has established a highland for technological innovation, 
and has been approved to build Shandong University Science and Technology Park 
in Jinan. The area is experiencing a growing agglomeration effect of 
technological innovation. In 2022, the number of effective invention patents 
increased by 31.2% compared to the previous year, while the number of 
high-value invention patents increased by 114.3% compared to the previous year 
in the Jinan Start-up Area.

Source: Information Office of Jinan Municipal People's Government

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