This year marks the tenth anniversary of the major initiative of jointly 
building the "the Belt and Road" and the important concept of building a 
community with a shared future for mankind. The Silk Road International Film 
Festival also celebrated its tenth anniversary.

From September 23rd to 27th, the 10th Silk Road International Film Festival, 
hosted by China Media Group, the People's Government of Fujian Province, and 
the People's Government of Shaanxi Province, and organized by the Fujian 
Provincial Film Bureau, the People's Government of Fuzhou City, and the film 
channel CCTV-6, was held in Fuzhou.

This film festival will focus on the "10th anniversary" element, with the theme 
of "gathering the world's strength and telling the story of the Silk Road", 
erecting a bridge of film exchange and cooperation along the Belt and Road, 
building an international cultural exchange platform, and telling the story of 
China and the Silk Road with film.

According to Xinhua Screen Media Co., Ltd., since the opening day of the film 
festival, promotional videos of the festival have successively appeared on 
outdoor screens at the Times Square, New York, Paris Oriental Center and in 
multiple domestic cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and 
Fuzhou. They have been continuously broadcasted on high-frequency scrolling for 
a week, and have been showcased online through mainstream overseas social media 
platforms such as "Paris Oriental Center", "Discover Fujian", and "Discover 
Fuzhou", as well as new media accounts under Xinhua News Agency such as "XINHUA 
SCREEN".

In order to form a comprehensive communication effect, the organizers also 
collaborated with China Telecom to create video ringtones for the promotional 
content of the film festival, telling the story of the Silk Road from multiple 
perspectives such as visual, voice, article, and graphic and showing the style 
of Fuzhou.

Source: Xinhua Screen Media Co., Ltd.

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=442479

   Caption: The promo film of The Silk Road International Film Festival boarded 
on a screen at Times Square in New York.