Country for PR: China
Contributor: Xinhua News Agency
Thursday, September 28 2023 - 19:35
AsiaNet
Shandong's Zaozhuang: Pioneering Remarkable Advancements in the Pomegranate Industry
ZAOZHUANG, China, Sept. 28, 2023 /Xinhua-AsiaNet/--

Recently, the 2023 Pomegranate Industry Development Conference was held in 
Zaozhuang City, Shandong Province. It brought together domestic and 
international participants to discuss the integrated development of the 
pomegranate industry. During the event, a signing ceremony was conducted for 24 
projects, including the construction of a trial garden for new pomegranate 
varieties in Zaozhuang City. Additionally, the conference also featured special 
activities such as the Pomegranate Product Live Streaming Conference, which 
garnered participation from tens of thousands of people, the unveiling ceremony 
of the Pomegranate Space Seedling Base, and a captivating exhibition and sales 
showcase of distinctive intangible cultural heritage products, according to the 
Internet Information Office of Zaozhuang Municipal Party Committee.

Zaozhuang City is renowned as one of the seven major pomegranate-producing 
regions in China. Pomegranate holds a unique position as a distinctive, 
advantageous, and influential agricultural industry brand in Zaozhuang. The 
city has a pomegranate cultivation area of 20,000 acres, with pomegranate 
production exceeding 60,000 metric tons.

In recent years, Zaozhuang City has prioritized the development of its 
pomegranate industry, aiming to establish itself as a prominent hub for 
industrial growth with the slogan "Zaozhuang, the Global Capital of 
Pomegranates". Zaozhuang's pomegranate industry leads the nation, boasting a 
comprehensive and advanced industry chain that encompasses both fresh 
pomegranates and pomegranate bonsai. The local annual production of pomegranate 
bonsai reaches approximately 200,000 pots, with a citywide total of over 
300,000 pots. This industry has a market value of over 500 million yuan and 
employs more than 3,500 people. The pomegranate bonsai crafted in Zaozhuang has 
garnered more than 300 prestigious awards at horticultural expos worldwide. 
Zaozhuang City is home to more than 30 pomegranate processing enterprises, 
specializing in a diverse range of products such as pomegranate juice, 
pomegranate wine, pomegranate vinegar, pomegranate tea, pomegranate honey, 
pomegranate cosmetics, and pomegranate pancakes. Leveraging its abundant 
pomegranate resources and cultural heritage, Zaozhuang has established the 
national AAAA-level "Guanshi Pomegranate Garden Scenic Area" and initiated the 
development of leisure and holiday projects like the Shuimu Shitianyuan 
Integrated Complex.

Source: Internet Information Office of Zaozhuang Municipal Party Committee

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=442537

   Caption: A pomegranate deep processing workshop in Zaozhuang City is 
producing pomegranate juice products.

   Link: https://iop.asianetnews.net/view-attachment?attach-id=442543

   Caption: Pomegranate growers in Yicheng District, Zaozhuang City, joyfully 
welcome the harvest.