Country for PR: China
Contributor: Xinhua News Agency
Wednesday, October 11 2023 - 21:42
AsiaNet
The "2023 Multinationals and China" Thematic Exhibition Held in Qingdao
QINGDAO, China, Oct. 11, 2023 /Xinhua-AsiaNet/--

The "2023 Multinationals and China" thematic exhibition, as a complementary 
event to the Fourth Qingdao Multinationals Summit, organized by the China 
Council for Promotion of International Trade Shandong Sub-council, was 
successfully held on October 10 at Qingdao International Convention Center.

Following the principles of "ecology, environmental protection, low carbon, and 
recycling", the exhibition embraced the "industrial park" design concept. 
Spanning an area of approximately 10,000 square meters, it comprised three 
exhibition areas: "Hospitality Shandong, Quality Shandong", "Multinationals in 
China", and "Business Leisure Zone". A total of 231 participating enterprises 
and over 1,600 exhibits were featured. He Zhongjun, vice chairman of the China 
Council for Promotion of International Trade Shandong Sub-council, said, "The 
exhibition focused on the cooperation between multinational corporations and 
China, highlighting green, low-carbon, and high-quality development. It 
showcased the cutting-edge technologies, advanced products, and cooperative 
achievements of multinational corporations in China, fully demonstrating 
Shandong Province's strong industrial foundation and favorable business 
environment."

Among the exhibition areas, the "Multinationals in China" segment highlighted 
intelligent manufacturing, high-end equipment, information technology, and 
financial services. It selected iconic multinational enterprises that have 
closely cooperated with China over the past decade and showcased their 
development strategies, cooperative achievements, cutting-edge technology, 
advanced products, and other contents through small-scale physical objects and 
models. Eighteen Fortune 500 companies, including Tesla, Siemens, HP, and 
AstraZeneca, alongside seven globally renowned multinationals such as 
Refratechnik, Rhein-Koester, and Tarw, showcased their latest products and 
technologies. AstraZeneca, for instance, displayed over 40 new drugs, while 
Tesla presented the MODEL3 model and drive unit.

The "Hospitality Shandong, Quality Shandong" exhibition area aimed to exhibit 
the economic development, industrial advantages, business environment, folk 
customs, and distinctive  cultural tourism of various cities in Shandong. 
Several representative companies also participated independently as exhibitors.

In addition, the exhibition area also included a "Business Leisure Zone" that 
integrated  functions such as showcasing regional specialty products, 
negotiations, exchanges, and leisure experiences. 

This exhibition was full of highlights, showcasing over 100 state-of-the-art 
technology products.These included the world's first AI model for commercial 
use in the energy industry, the world's first 100,000-ton large-scale 
intelligent fishery aquaculture vessel "Guoxin No. 1", the world's first 
hundred-ton dandelion rubber water-based extraction line, the world's first 
BIPV lightweight photovoltaic module, the world's largest vacuum sintering 
furnace based on intelligent temperature control using big data, and the 
world's only new energy vehicle battery casing.

This exhibition embraced the concept of green and ecological development. 
Attendees could effortlessly enter and access materials such as conference 
magazines, brochures, and notices by scanning WeChat QR codes, making the event 
paperless and environmentally friendly.

The entire venue was constructed using eco-friendly materials, employing a 
closed construction method within tents to minimize pollution. Additionally, 
exhibition materials were designed to be sustainable, and props were reused 
whenever possible. Transcending the limitations of traditional fragmented 
exhibition setups, the exhibition implemented a display-oriented pathway, 
creating an innovative and integrated outdoor exhibition model. The exhibition 
layout was carefully planned to optimize the viewing experience, maximizing 
space utilization and providing visitors with the best possible experience. 
With a massive 3,000-square-meter outdoor screen, 12 sets of central control 
audio systems, and over 100 multimedia interactive exhibits and devices, the 
exhibition aimed to create an immersive interactive experience. Visitors could 
fully immerse themselves in a visually stunning environment that seamlessly 
blended ecology and technology, igniting their interest and excitement about 
the exhibition.

Source: China Council for Promotion of International Trade Shandong Sub-council

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   Caption: The "2023 Multinationals and China" Thematic Exhibition

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