Chase in the International Market and Show China's Strength

On November 6, 2023, ZBOM, a leading brand in China's customized home 
furnishing industry, held the 2024 Global New Product and Global Strategy 
Launch Event in Bangkok, Thailand, fully starting ZBOM brand's new journey of 
entering the global market.

The theme of event was "BETTER HOME BETTER LIFE". Relevant leaders from the 
Chinese Embassy in Thailand, professional architect and professors of 
Politecnico di Milano, leaders of ZBOM, representatives from the agency of ZBOM 
in Thailand, and representatives of international strategic partners were 
invited to attend the event, discussing ZBOM's global development strategy and 
communicating about the ways for Chinese brands to go overseas.

The 2024 ZBOM's new global products -- "ISOLA COMACINA II" and "Masterpiece" 
were released. ZBOM also joined hands with representatives of strategic 
partners from the IUR circles to launch the "ZBOM HOME+ Global Development 
Plan" at the event, officially kicking off the exciting start of the ZBOM 
brand's journey overseas.

Zhang Xiaoxiao, Counsellor of the Economic and Commercial Office of the Embassy 
of People's Republic of China in the Kingdom of Thailand, said in her speech 
that, "Chinese enterprises actively go overseas and participate in global 
economic cooperation, which not only reflects the rise of the Chinese economy, 
but also makes important contributions to the prosperity and development of the 
global economy." Also, she acknowledged ZBOM's global strategic layout and had 
high expectations on Chinese brands going overseas with high quality.

From "ZBOM Home" to "ZBOM Brand", from "Product Export" to "Brand Going 
Overseas", as a representative global home furnishing brand, ZBOM is keeping up 
with the times and continuously innovating development models. Xu Bangshun, 
founder and president of ZBOM, stated that the further development of the 
international retail market and overseas engineering project business have 
become the two horse-drawn carriages driving ZBOM's global strategy. In the 
future, ZBOM will invest more resources to carry out systematic layout in key 
countries and regions, keep global business expansion, and create a better home 
and a better life for global users based on ZBOM's leading one-stop home 
solutions, high-quality products and services.

Source: ZBOM

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   Caption: ZBOM

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   Caption: Official launch of ZBOM HOME+ Global Development Plan