Country for PR: China
Contributor: Xinhua News Agency
Thursday, December 07 2023 - 13:32
AsiaNet
Experts gather in Nanning to support high-quality development of Guangxi's night economy
NANNING, China, Dec. 7, 2023 /Xinhua-AsiaNet/--

From December 4 to 5, a series of side events of the 2023 Guangxi Night Economy 
High-Quality Development Exchange Conference were held in Nanning, Guangxi. 
More than 300 renowned experts, entrepreneurs, and industry association 
representatives from all over the country gathered in Nanning to discuss the 
strategies and plans for the high-quality development of Guangxi's night 
economy through expert speeches, case sharing, brand promotion, site visits, 
immersive experience, among other forms.

During the event, representatives visited the Baiyi - Shanghecheng Creative 
Block, "Nanning Night" Scenic Area, Yongjiang Night Tour and other popular 
destinations, experiencing in person the rich and colorful night economy and 
culture of Nanning. Tourism experts from all over the country conducted live 
streaming while visiting Nanning's city landmarks and exploring the beautiful 
scenery, food, specialty products, recreations, and intangible cultural 
heritage.

Lai Fuqiang, member of the Party Committee and Deputy Director of the 
Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, 
introduced that Guangxi is located in a subtropical monsoon climate zone, with 
a warm and pleasant climate, excellent ecological environment, beautiful 
scenery, unique ethnic customs, colorful culture, and a strong urban nightlife 
atmosphere, which collectively form the unique advantages for the development 
of night economy in the province. In recent years, the Department of Culture 
and Tourism insists on developing the night economy as an important measure to 
promote consumption, stabilize employment, and benefit people's livelihoods, 
and has introduced a spate of policies to strengthen policy measures for the 
development of night economy. These measures include organizing the research on 
the potential index of night consumption in China's new consumer groups and the 
research on the development of Guangxi's night economy, increasing rewards for 
phenomenon-level cultural tourism projects and brands, and vigorously carrying 
out night cultural and tourism consumption theme activities, thereby 
effectively boosting high-quality development of the night economy.

Various cities in Guangxi have fostered a series of night performances, such as 
Beihai's Maritime Silk Road First Port and Guilin's Millennium Love, a number 
of night tour blocks, such as Nanning Night and Chongzuo's Taiping Ancient 
City, a number of night tour scenic spots, such as Liuzhou's Yueye Dong Village 
Scenic Area and Dongxing Guomen Scenic Area, and a number of night tour routes, 
such as Yongjiang Night Tour and Liujiang Night Tour. Additionally, 11 
national-level night cultural and tourism consumption gathering areas, such as 
Nanning's Three Streets and Two Alleys, Guilin's East-West Alley, and Hezhou's 
Huangyao Ancient Town, have also been established.

Nanning, the capital of Guangxi, is a city that basically "has no winter" and 
is truly known as "a sleepless city in China". In recent years, Nanning has 
aimed to become a regional international tourism center. To that end, the city 
has developed an integrated development model of "culture + tourism + 
commerce", having created a variety of normalized, diversified, and distinctive 
nighttime cultural and tourism consumption brands that offer diverse 
consumption scenes for tourists and residents. Today, the charm of Nanning's 
brand "A Sleepless City in China, Romantic Nights in Nanning" is becoming 
increasingly prominent, injecting strong impetus into the accelerated 
construction of an international metropolis for opening-up and cooperation with 
ASEAN.

Guangxi will take the opportunity of hosting this exchange conference to tap 
into its rich and colorful cultural and tourism resources, accelerate 
innovation and opening-up and diverse integration, create distinctive new 
nighttime consumption scenarios, cultivate new forms for night economy, and 
build a new pattern for the development of the night economy. By providing 
high-quality supply and good services, the aim is to improve the convenience, 
vibrancy, and safety of nighttime consumption, and to better meet the 
personalized, multi-level, and quality nighttime consumption demands of 
tourists and residents. The focus is on creating an upgraded version of the 
night economy, shaping the brand of "A New World of Charm, Romantic Nights in 
Guangxi", and further propelling the night economy in Guangxi to support 
high-quality economic and social development.

Night economy is an important component of urban economy and a significant 
indicator of the openness and vitality of urban economy. Data shows that 
approximately 60% of consumption occurs at night. Currently, the night economy 
is continuously upgrading towards industrialization, specialization, and higher 
quality, reflecting people's aspirations for a richer, easier, and better life.

Source: The Department of Culture and Tourism of Guangxi Zhuang Autonomous 
Region