Country for PR: China
Contributor: Xinhua News Agency
Wednesday, December 27 2023 - 19:29
AsiaNet
Yili Group Celebrates Dynamic Global Relationships at the Top Partners Conference 2024
SANYA, China, Dec. 27, 2023 /Xinhua-AsiaNet/--

Between December 6 and 20, Yili Group and its Thai and Indonesian subsidiaries, 
respectively, brought together global partners for their Top Partners 
Conference 2024, themed "Grow with Innovation, Forward in Unity."

Fueled by record-breaking sales, Yili Group has cemented its all-around 
leadership in the industry

Supported by global partnerships, Yili's performance in the first three 
quarters of 2023 was a resounding success. Revenue soared to a record 97.404 
billion yuan (approx. US$13.32 billion), accompanied by a notable 16.36% 
increase in net profit.

Yili's international business has experienced sustained and rapid growth, 
driven by the expansion of its strategic global network. The company has now 
put into place a network comprising a global resource system, a global 
innovation system and a global market system, owning a total of 15 R&D and 
innovation centers and 81 production bases worldwide.

This year, Yili's operation in New Zealand and Australia was recognized as the 
fastest growing in the region, with its products now gracing shelves in over 40 
countries and revenue hitting an all-time high.

Brands like Thailand's Cremo and Indonesia's Joyday have both achieved the 
industry's highest sales growth rate. In the face of fierce market competition, 
Yili's Thai subsidiary rolled out rich product portfolios like Atom, Pilot, and 
Choco-Crush to better meet the needs of local consumers. At the conference, 
Yili's Indonesian subsidiary shared its 2024 market expansion plan, which will 
focus on product innovation, channel expansion, brand promotion, and efforts to 
continue to improve consumer satisfaction. It also released five major 
initiatives focused on empowering partners with value-sharing.

Over 100 new products launched at this year's conference

Upholding the belief of "no innovation, no future," Yili always actively 
creates products in response to the full life-cycle, all-scenario needs among 
all types of consumers. It launched over 100 new products at this year's Top 
Partners Conference.

At the conference, Yili's Liquid Milk Business Unit showcased impactful product 
innovations across various segments, with its flagship brands like AMBOPMIAL, 
SATINE and PLANT SELECTED launching new flavors to enrich the portfolio.

Owning innovative formula patents developed for more than two decades, Yili's 
Jinlingguan launched a new immunity-enhancing formula. Made from organic A2 raw 
milk, the new Zhenhu series features a remarkable 20-fold increase in active 
probiotics, alongside organic breast milk oligosaccharides (HMO) and 
lactoferrin.

The Adult Nutrition Business Unit Business also showcased its breakthrough in 
functional innovation, unveiling a new type of formula milk powder designed to 
enhance sleep quality.

Yili's fast-growing Cheese Business Unit pays equal attention to nutrition, and 
deliciousness. Its new products include Yijiahao Rock Grilled Cheese Sauce, 
which is double-loaded with cheesy richness, and Cheese Torch, a crispy delight 
bursting with cheesy goodness.

Yili's International Business Unit is accelerating the pace of innovation. 
Fueled by a robust collaborative innovation network and deep insights into the 
needs of overseas consumers, the Unit creates innovative products of 
exceptional quality, tied with a dynamic brand image that resonates with local 
consumers.

Forward in Unity: Yili and its partners celebrated a journey of shared 
development

At the Top Partners Conference, Yili showered global partners with accolades, 
unveiling over a thousand awards across diverse categories, including team 
management, channel development, and outlet retailing. From Thailand, Pracha 
Kittrongsiri, the recipient of the Outstanding Partner Award, expressed his 
readiness to continue to work with Yili to deliver better products and services.

Recognizing the technological and financing challenges within the supply chain, 
Yili has built a mechanism to align interests with its partners. As of October 
2023, Yili had helped over 12,000 partners secure over 140 billion yuan 
(approx. US$19.18 billion) in financing. This commitment to shared success has 
resulted in a robust global network of over 2,000 partners.

Source: Yili Group

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=443867

   Caption: Yili Group's Top Partners Conference 2024 in Sanya, Hainan, China

   Link: https://iop.asianetnews.net/view-attachment?attach-id=443874

   Caption:  Top Partners Conference 2024 of Yili Group's Thai subsidiary in 
Pattaya, Thailand.

   Link: https://iop.asianetnews.net/view-attachment?attach-id=443875

   Caption: Top Partners Conference 2024 of Yili Group's Indonesian subsidiary 
in Jakarta, Indonesia