Country for PR: China
Contributor: Xinhua News Agency
Wednesday, January 03 2024 - 21:30
Chengdu Hi-tech Zone Jiaozi Avenue Metaverse District Opens on the 1st Day of the New Year
CHENGDU, China, Jan. 3, 2024 /Xinhua-AsiaNet/--

On the evening of January 1st, amid the footfalls of the New Year, a dream-like 
welcoming performance was showcased on Jiaozi Avenue in Chengdu Hi-tech Zone, 
signifying the official opening of the Metaverse District on Jiaozi Avenue with 
the full integration of digital technology and consumption scenarios.

Commencing at 8 o'clock on that evening, the Tianfu Twin Towers, organizers 
coordinated lights from the building complexes on both sides of Jiaozi Ring and 
Jiaozi Avenue to stage a 360 degrees immersive and integrated 
sound-photoelectric themed light show. A total of over 400 New Year wishes from 
Chengdu citizens were scrolled in turn on the Twin Towers this year, exhibiting 
the citizens' aspirations of striving and taking great strides towards the 

It is worth highlighting that the virtual human "Nishang" developed by a local 
digital technology company in Chengdu Hi-tech Zone also made its debut at this 
event. Synchronized with the real scene of the on-site light show, and using 
the "Yuanyou" app, citizens and tourists enjoyed the graceful dancing of 
"Nishang" under the Twin Towers and the wonderful singing performance through 
their mobile screens. Captivated by the impressive festival atmosphere, many 
participants were seen dancing to the rhythm of music. Citizen Mr. Zhang said: 
"The aesthetically pleasing light show and the technology-driven virtual human 
performance have complemented the festive atmosphere with a sci-fi experience."

In addition to the wonderful performances brought by the virtual human 
"Nishang" citizens and tourists on Jiaozi Avenue can see the locality's AR 
street view in by using the "Yuanyou" app and scanning the surrounding 
buildings. For instance, visitors can appreciate the huge graffiti creations of 
young artists by pointing the mobile phone screen at the Jiaozi Ring, where 
graffiti works and corresponding introductions will automatically change at 
regular intervals, enabling users to enjoy the appeal and creativity of youth 
trends and arts while standing in just one spot without the need to move 
around. While exploring Jiaozi Avenue through AR navigation, one can easily 
find businesses along the route in an interactive and gamified manner. By 
taking on and completing "missions", users are naturally guided to visiting the 
stores and given such rewards as business coupons, so as to boost consumption.

In this launch event, Chengdu Cultural Equity Exchange has undertaken 
cooperation with artists in confirming the digital asset rights for onboarding 
the artistic works. In the future, digital assets of artists can be sold 
through the Chengdu Cultural Equity Exchange's online platform, and be bound 
with the interests of physical property (such as merchandises derived from one 
such property).

A relevant person in charge of the Chengdu Hi-tech Zone explained that the 
"transformation" of Jiaozi Avenue is an important attempt in leveraging 
metaverse to empower brick-and-mortar entities. By expanding the digital space 
based on the traditional commercial space and exploiting the key technologies 
of metaverse, steps have been taken to give rise to a brand new Jiaozi Avenue 
while concurrently driving surrounding merchants to form new business exposure 
and monetization paths, so as to encourage on-site consumption. In the future, 
by relying on the establishment of Metaverse District, Jiaozi Avenue will 
continue to hold a diverse range of integrated digital and physical experience 

Source: The Chengdu Hi-tech Zone

Image Attachments Links:


   Caption: At the site of the light show on Jiaozi Avenue, Chengdu Hi-tech Zone


   Caption: Tourists amazed by the AR street view of Jiaozi Avenue using their 
mobile phones