Country for PR: China
Contributor: Xinhua News Agency
Friday, January 12 2024 - 14:15
Slogan, Emblem, and Mascot of the 9th Asian Winter Games in 2025 Officially Unveiled
HARBIN, China, Jan. 12, 2024 /Xinhua-AsiaNet/--

On January 11, 2024, at the unveiling ceremony of the slogan, emblem, and 
mascot for the 9th Asian Winter Games in Harbin, the slogan "Dream of Winter, 
Love among Asia," the emblem "Beyond," and the mascots "Binbin" and "Nini" were 
officially revealed. This also signifies a new milestone in the preparations 
for the 9th Asian Winter Games in 2025.

The slogan "Dream of Winter, Love among Asia" for this edition of the Asian 
Winter Games was created by Shi Ning and Sun Yifan. The slogan connects Asian 
countries through the concept of "ice and snow," creating new opportunities for 
the ice and snow economy and promoting cultural exchanges among Asian countries 
and countries along the Belt and Road. It closely relates the ideas of 
"dreaming together" and "unity" with the "Chinese Dream," using the Asian 
Winter Games as a bond to promote cooperation and development among Asian 

The emblem "Beyond" for the 9th Asian Winter Games in 2025 was created by a 
team from the Academy of Arts & Design, Tsinghua University. The design 
incorporates elements such as the sprinting posture of a short-track speed 
skater, the lilac flower (the municipal flower of Harbin), and the sun symbol 
of the Olympic Council of Asia. By combining Chinese culture with Olympic 
elements, the emblem represents China's commitment to becoming a sports 
powerhouse in the new era, constantly challenging higher, faster, and stronger 
goals, and making new contributions to winter sports in Asia.

The mascots for the games, the Northeast Tigers "Binbin" and "Nini," were also 
designed by a team from the Academy of Arts & Design, Tsinghua University. 
"Binbin" and "Nini" are based on two adorable young Northeast Tigers born in 
September 2023 in the Northeast Tiger Park in Heilongjiang. They symbolize 
"Harbin welcomes you" and anthropomorphize the unique natural and cultural 
heritage of the Northeast region, blending it with the Olympic spirit to 
showcase cultural confidence, inspire cultural vitality.

The slogan, emblem, and mascot collection for the 9th Asian Winter Games 
received significant attention both domestically and internationally. Since the 
global call for submissions was announced on September 19, 2023, the total 
exposure of relevant information on the internet has exceeded 520 million, 
covering over 30 countries and regions. During the submission period, a total 
of 4,608 valid entries were received from home and overseas, including 3,518 
slogan designs, 760 emblem designs, and 330 mascot designs.

Source: The 9th Asian Winter Games Executive Committee

Image Attachments Links:


   Caption: Emblem "Beyond" for the 9th Asian Winter Games in 2025


   Caption: Mascots of the 9th Asian Winter Games in 2025 - Northeast Tigers 
"Binbin" and "Nini"