--From March 15, RedMart moves onto Lazada platform
--Singapore shoppers will now enjoy the largest range of groceries and fresh 
  produce on Lazada


Lazada Group today announced it will ramp up its supermarket business in 
Southeast Asia, as part of plans to accelerate its growth to become the 
region's biggest ecommerce ecosystem.

Logo - http://photos.prnasia.com/prnh/20160928/8521606183LOGO

The first country to ignite the supermarket transformation is Singapore when 
homegrown online grocer RedMart, acquired by Lazada in 2016, moves onto the 
Lazada platform on March 15. This means that shoppers will be able to buy 
groceries and fresh produce along with Lazada's other product categories on one 
single platform. This will boost Lazada's grocery and supermarket offering to 
more than 165,000 products, the largest assortment yet offered by any grocer in 
Singapore.

Elsewhere in the region, Lazada is looking to launch its grocery and 
supermarket business in at least one other city from the second half of 2019.

The new moves are aimed at catering to the soaring demand of supermarket 
shopping as consumers increasingly buy their groceries online. The grocery 
market in Southeast Asia is expected to be worth USD309 billion by 2021, with 
shoppers filling their baskets online more than twice a month. In Singapore, 
seven in 10 people who buy their groceries online already do so on RedMart.

Lazada's new grocery push signifies its ambitions to unlock the vast potential 
in the online grocery shopping, said Jing Yin, co-president of Lazada Group.

"We want to drive the evolution of grocery shopping in the region by combining 
our unparalleled assortment of products and superior logistics network to 
transform the way customers get their daily essentials and fresh produce," said 
Yin. "Most of us shop for groceries and other household items very frequently. 
This presents a unique opportunity for Lazada to be part of our daily lives."

In Singapore, RedMart will be moving to Lazada on 15 March 2019 (12.00am). The 
new RedMart will feature similar design, tools and functions as the existing 
RedMart App and website. Users can expect the same shopping experience -- from 
browsing to the ordering process. At the same time, they will also enjoy the 
ease and convenience of shopping on one single platform. This includes having 
the option of completing their transactions from other Lazada stores at one go 
and having more payment options, such as the Lazada Wallet.

James Chang, CEO of Lazada Singapore, said: "This is a significant milestone 
for us. Together with RedMart, we have the best talents, operational 
infrastructure and an even bigger base of committed sellers and brands to 
create the best supermarket shopping experience for Singapore shoppers."

Spearheading Lazada's foray into the supermarket business in Southeast Asia is 
RedMart co-founder Roger Egan, who has been appointed Lazada Group Head of 
Supermarket. As part of his regional role, Roger will oversee the expansion, 
launch and operations for Lazada's supermarket business and delivery network 
across the region. 

"RedMart's move onto Lazada is just the first step in our ongoing journey to be 
a game changer in the online grocery market, and become the region's most 
trusted supermarket and ecommerce platform as customers increasingly shop 
online," said Egan.

Photo - https://photos.prnasia.com/prnh/20190131/2362073-1
Screenshot of the new RedMart on Lazada app

Orders on the new RedMart on Lazada will continue to be fulfilled by RedMart in 
customers' chosen two-hour delivery slot between 7 AM and 10 PM, seven days a 
week including public holidays, while orders with other Lazada sellers will be 
fulfilled separately.

RedMart customers will still be able to shop on the existing RedMart app and 
website until 14 March 2019, 11.59pm. Thereafter, customers are encouraged to 
download the Lazada app to continue enjoying high-quality fresh and frozen food 
items and other daily necessities delivered to their doorstep, hassle-free.

For more information, visit Lazada.com and its social media pages:

Facebook: https://www.facebook.com/LazadaSingapore/  
Instagram: @Lazada_SG

About Lazada Group

Launched in 2012, Lazada is the number-one online shopping and selling 
destination in Southeast Asia -- present in Indonesia, Malaysia, the 
Philippines, Singapore, Thailand and Vietnam. With 300 million SKUs available, 
Lazada offers the widest range of products in categories from beauty, fashion, 
and consumer electronics to household goods, toys, sports equipment and 
groceries. The expanded grocery business also adds more than 160,000 products, 
ranging from high-quality fresh fruits and vegetables, frozen and chilled meats 
and seafood, premium specialty products, baby food and toys, and daily 
necessities such as toiletries, home, and pet care.  

Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).

SOURCE: Lazada Group