Country for PR: Australia
Contributor: Medianet International
Monday, February 04 2019 - 11:30
AsiaNet
EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden
BRISBANE, Australia, Feb 4., 2019 /Medianet International-AsiaNet/--

-- EML PAYMENTS LIMITED (ASX: EML) ("EML") is pleased to announce that it has 
launched a branded reloadable winnings card program with Betsson in Sweden. 

Betsson is one of the largest gaming companies in Sweden, operating the 
Betsson, NordicBet and Betsafe brands. The Betsson Group has operated for over 
50 years and holds gaming licences in 12 jurisdictions, employing around 1,800 
people across 10 locations.

This programme offers cardholders the ability to transfer their winnings from 
their gaming account onto the card instantly, anytime, anywhere giving 
cardholders access to cash and usage anywhere MasterCard(R) is accepted. EML's 
proprietary processing system gives Betsson the ability to block the cards from 
being used at competitive gambling sites. 
 

Betsson anticipate the program, which is the first of its kind in Sweden, will 
assist them with both customer retention as well as acquiring new customers due 
to the convenience of instant access to their winnings.


EML is unable to accurately estimate future Gross Debit Volume ("GDV") that 
will be derived from this program, nor the pace at which this market will 
develop, given it is the first program of its type in Sweden. EML expects that 
the GDV to revenue conversion rate will be materially in line with its average 
for the General Purpose Reloadable segment.


With the launch of this additional program, EML is now managing 12 branded 
reloadable prepaid programs in the gaming industry across Australia, Europe, 
the United Kingdom and the United States of America. 

About Betsson

Betsson AB (publ) invests in and manages fast-growing online gaming companies. 
The company is one of the largest in online gaming in Europe and has the 
ambition to outgrow the market, organically and through acquisitions, in a 
profitable and sustainable manner, primarily in locally regulated markets. 
Betsson AB is listed on Nasdaq Stockholm Large Cap (BETS).


Betsson's operational subsidiaries' vision is to deliver the best customer 
experience in the industry. They offer casino, sportsbook and other games via 
gaming licences in eleven countries in Europe and Central Asia. The business 
model is to offer gaming under multiple brands, including Betsson, Betsafe, 
Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, 
which is the core of the offer and the customer experience.


For more information on BETSSON AB, visit: BETSSON.com ( 
https://www.betsson.com/)

About EML Payments Limited
With EML, you will be empowered with more control, transparency and flexibility 
over your payment processes. Whether you serve businesses or consumers, EML 
makes your payment processing more efficient and secure from start to finish, 
while helping you improve customer service and increase brand loyalty.

Our portfolio offers innovative financial technology that provide solutions for 
payouts, gifts, incentives and rewards, and supplier payments. We issue mobile, 
virtual and physical card solutions to some of the largest corporate brands 
around the world, processing billions of dollars in payments each year, and 
manage more than 1,200 programs across 21 countries in North America, Europe 
and Australia.

For more information on EML Payments Limited, visit: EMLpayments.com ( 
https://www.emlpayments.com/)

 
For further information, please contact:

Richard Anderson
Group Chief Marketing Officer

EML Payments Limited (ASX: EML)
randerson@emlpayments.com.au
+61-(0)-458-011-203

SOURCE: EML Payments