--CHAI joins Gwen Stefani, Thirty Seconds to Mars, Maroon 5, and other music 
artists embracing PicsArt's mobile-native, creative community to launch fan art 
challenges 

PicsArt ( 
https://c212.net/c/link/?t=0&l=en&o=2370560-1&h=2025248363&u=http%3A%2F%2Fwww.picsart.com%2F&a=PicsArt 
), the world's largest creative platform and social editing app, today 
announced that it has partnered with Japanese rock band CHAI to launch a fan 
art challenge that asks fans to redefine the traditional concept of "Kawaii" 
("cute" in Japanese). CHAI is the latest band to join other marquee music 
artists – including Gwen Stefani ( 
https://c212.net/c/link/?t=0&l=en&o=2370560-1&h=1011455563&u=https%3A%2F%2Fpicsart.com%2Fchallenge%2Fecgwenstefanichristmas%3Fhl%3Den&a=Gwen+Stefani 
), Thirty Seconds to Mars ( 
https://c212.net/c/link/?t=0&l=en&o=2370560-1&h=1381714922&u=https%3A%2F%2Fpicsart.com%2Fchallenge%2Fwap30stm&a=Thirty+Seconds+to+Mars 
), Maroon 5 ( 
https://c212.net/c/link/?t=0&l=en&o=2370560-1&h=1749982111&u=https%3A%2F%2Fpicsart.com%2Fchallenge%2Fecmaroon5fanart%3Fhl%3Den&a=Maroon+5 
), DJ Snake ( 
https://c212.net/c/link/?t=0&l=en&o=2370560-1&h=303747093&u=https%3A%2F%2Fpicsart.com%2Fchallenge%2Fectakitakifanart&a=DJ+Snake 
) and more – who recognize PicsArt as a massive mobile platform to reach 
millions of millennial and Gen-Z creators. 

Logo - https://mma.prnewswire.com/media/800051/PicsArt_Logo.jpg 

CHAI, a rock band that originated in Tokyo, is launching a PicsArt edit 
challenge encouraging fans to "remix" their album images to redefine the 
concept of "Kawaii." CHAI defines themselves and their music as "Neo-Kawaii" 
(meaning "new-cute" in Japanese) and are aiming to break free from the 
conventional Japanese beauty standards of 'long legs, pale skin, and big eyes.' 
To promote this movement, CHAI will run an image challenge on PicsArt using 
creative, original, "Neo-Kawaii" edits, including use of PicsArt's stickers, 
image assets, photo-enhancing brushes, edit tools, and more.

"Today's social media landscape offers artists unprecedented ways to 
communicate directly with fans; artists now want to go even further by enabling 
fans to join the process of creative self-expression," said Tammy H. Nam, COO 
of PicsArt. "CHAI acknowledges PicsArt as a true 'fandom app,' helping its 
global audience of young, socially savvy users create, share, and spread 
content that expresses their love for specific artists or bands. Fans can be 
fully creative, collaborate with a like-minded community, and engage directly 
with the artist, all in one place."

The CHAI fan art challenge kicks off today and runs for one week, ending on 
February 18. Since late 2017, PicsArt has hosted dozens of fan art challenges 
for musicians and brands ( 
https://c212.net/c/link/?t=0&l=en&o=2370560-1&h=593040502&u=https%3A%2F%2Fpicsart.com%2Fbrands%2F&a=fan+art+challenges+for+musicians+and+brands 
), including MTV, Swarovski, Capital Cities, Lindsey Stirling and more, which 
have generated hundreds of thousands of fan art submissions from the PicsArt 
community and hundreds of millions of social impressions on and off PicsArt.

About PicsArt
PicsArt is the world's largest creative platform, powered by more than 130 
million monthly active users and influencers. Every month, the PicsArt 
community creates, remixes, and shares nearly one billion images and videos, 
making it the largest open-source content collection of its kind, with 
free-to-edit photos, images, stickers, and more. PicsArt is available in 30 
languages for free and as a subscription on iOS, Android, and Windows devices. 
Headquartered in San Francisco with offices in Armenia, Los Angeles, Beijing, 
and Moscow, PicsArt is backed by Sequoia Capital, DCM Ventures, Insight Venture 
Partners, and Siguler Guff and Company. Download ( 
https://c212.net/c/link/?t=0&l=en&o=2370560-1&h=1498950034&u=https%3A%2F%2Fpicsart.app.link%2FwvpEE3KRbK&a=Download 
) the app now or visit www.PicsArt.com or www.Picsart.com/brands/ for more 
information.

Contact Info:
Kristin Tinsley – Director of Communications, PicsArt
press@picsart.com 
PicsArt Press Kit ( 
https://c212.net/c/link/?t=0&l=en&o=2370560-1&h=761588732&u=https%3A%2F%2Fwww.dropbox.com%2Fsh%2Fms15cxlbhu2qn1w%2FAABD7moMUrkLjjxVF008HOCKa%3Fdl%3D0&a=PicsArt+Press+Kit 
)

SOURCE: PicsArt