- Industry Veteran to Lead Next Phase of Brand Growth 

RevitaLash(R) Cosmetics, the leading Physician developed lash and brow brand, 
announces the appointment of Lori Jacobus as President. Jacobus - who brings 
more than 30 years of experience to the role - has served as Chief Marketing 
Officer at RevitaLash Cosmetics since 2017, spearheading the execution of a 
brand redesign with insight into the emerging lash and brow enhancement 
category, improving top and bottom line growth, and establishing RevitaLash 
Cosmetics as the top Physician developed luxury lash and brow beautification 
brand on the market. 

Logo - https://mma.prnewswire.com/media/653485/RevitaLash_Cosmetics_Logo.jpg 

"Our team is thrilled to announce Lori's naming as President," said Michael 
Brinkenhoff, M.D., founder and CEO of RevitaLash Cosmetics. "Her business 
acumen, vast experience, and proven track record in the industry makes her an 
invaluable asset. Her knowledge of sales and marketing, coupled with strategic 
category-specific experience, make Lori the perfect candidate to shape and 
realize a modern vision for our brand."

"I am grateful and humbled by this opportunity and am excited to continue to 
work alongside the team at RevitaLash Cosmetics," said Jacobus. "This brand has 
been a frontrunner in the lash and brow category, maintaining an impressive 
string of accomplishments through innovative products and longstanding 
charitable relationships. I look forward to continuing to shape the Global omni 
channel experience for our consumers, and the future of the brand."

Prior to arriving at RevitaLash, with strong beginnings in advertising, Jacobus 
founded IceBox, a full-service advertising and marketing agency. She led her 
team to successfully ready skincare brand StriVectin for acquisition, while 
simultaneously launching beauty brands Yes To Carrots and InCoco.  Jacobus 
focused her brand-building experience to the Client side when she joined Murad 
Skincare as Chief Marketing Officer, where she again helped ready the company 
for acquisition to Unilever's prestige division. 

About RevitaLash Cosmetics

RevitaLash Cosmetics is a worldwide leader in advanced lash, brow and hair 
beautification products. Established in 2006, the collection includes 
award-winning RevitaLash(R) Advanced Eyelash Conditioner and RevitaBrow(R) 
Advanced Eyebrow Conditioner, and is available in over 10,000 physician's 
offices, spas, salons, and specialty retailers in over 50 countries. A 
supporter of non-profit breast cancer initiatives, RevitaLash Cosmetics donates 
a portion of proceeds to research and education initiatives, giving back to the 
breast cancer community year-round, not just in October. For information, visit 
www.revitalash.com. [RevitaLash Advanced is not available in California]

CONTACT:  Gianna Cesa, gcesa@behrmanpr.com

SOURCE  RevitaLash Cosmetics