Country for PR: United States
Contributor: PR Newswire New York
Friday, February 22 2019 - 01:00
AsiaNet
Sojern Releases Findings from Largest-Ever Survey of Global Travel Marketers
SAN FRANCISCO, Feb. 21, 2019 /PRNewswire-AsiaNet/ --

-- More than 600 travel marketers surveyed in 46 countries 

Sojern ( 
https://c212.net/c/link/?t=0&l=en&o=2381669-1&h=4076176865&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern 
), a leading provider of digital marketing solutions for the travel industry, 
today published a new report called "State of the Industry: The 2019 Report on 
Travel Advertising ( 
https://c212.net/c/link/?t=0&l=en&o=2381669-1&h=2700135461&u=https%3A%2F%2Fwww.sojern.com%2Febooks%2Ftravel-advertising-report-2019%3Futm_medium%3Dpr%26utm_source%3Dmktg%26utm_campaign%3D2019_soti&a=State+of+the+Industry%3A+The+2019+Report+on+Travel+Advertising 
)." With more than 600 respondents and 46 countries around the world 
represented, this is the largest ever global survey focused exclusively on 
travel marketers. The findings cover a wide cross-section of topics including 
budget allocation, investments in social media and personalization, technology 
adoption, media channel effectiveness, and more.

Logo - https://mma.prnewswire.com/media/249299/sojern_logo.jpg

"With more than 8,500 customers around the world, we obsess over travel 
marketing minutiae every day. We know marketers working in every area of the 
travel industry face unique challenges--from stressing over budget decisions, 
to delivering personalized customer experiences, to keeping up with mobile and 
how quickly the digital marketing industry is changing. We asked ourselves, 
what might happen if we could all share perspectives and learn best practices 
from one another?" said Jackie Lamping, vice president of marketing, Sojern. 

Survey respondents include travel marketers working to maximize annual budgets 
of less than $50,000 all the way up to those managing multi-million dollar 
budgets, representing brands across the spectrum of airlines, hotels, 
destination marketing organizations (DMOs), cruise companies, online travel 
agencies (OTAs), metasearch, attractions, homesharing, and more. The report is 
a must-read for travel marketers who want to better understand industry best 
practices and establish a benchmark for their approach against others in the 
industry.

To explore the findings in more detail, download the full report State of the 
Industry: The 2019 Report on Travel Advertising ( 
https://c212.net/c/link/?t=0&l=en&o=2381669-1&h=2700135461&u=https%3A%2F%2Fwww.sojern.com%2Febooks%2Ftravel-advertising-report-2019%3Futm_medium%3Dpr%26utm_source%3Dmktg%26utm_campaign%3D2019_soti&a=State+of+the+Industry%3A+The+2019+Report+on+Travel+Advertising 
).

About Sojern
Sojern is built on more than a decade of expertise analyzing the complete 
traveler path to purchase. The company drives travelers from dream to 
destination by activating multi-channel branding and performance solutions on 
the Sojern Traveler Platform for more than 8,500 customers around the globe. 
Recognized as a Deloitte Technology Fast 500 company six years in a row, Sojern 
is headquartered in San Francisco, with teams based in Berlin, Dubai, Dublin, 
Hong Kong, Istanbul, London, Mexico City, New York, Omaha, Paris, Singapore, 
and Sydney.

SOURCE: Sojern

CONTACT: Scott Thornburg, scott.thornburg@sojern.com
Translations

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