Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, February 26 2019 - 06:42
AsiaNet
OMD Named Global Media Agency of the Year 2019 by Adweek
LONDON and NEW YORK, February 26, 2019 /PRNewswire-AsiaNet/ --

     OMD has been named Global Media Agency of the Year 2019 
[https://www.adweek.com/agencies/how-global-media-agency-of-the-year-omd-clawed-
its-way-back-to-the-top-after-falling-so-far] by Adweek, a leading advertising 
industry publication. Adweek cited the company's impressive turnaround 
performance following a challenging 2017 that saw the historically dominant 
agency fall to the bottom of major media analyst rankings. Adweek's story 
details the comeback that took place during 2018 - a journey that saw OMD win 
or retain over $2.6b of business.

    "It's a great honor to be named Adweek's Global Media Agency of the Year. 
Not only did we win more than 300 pitches across all geographies last year, but 
at the same time we more than doubled our retention rate and improved our 
client ratings four consecutive times throughout 2018. We also remained the 
most medaled agency at the Cannes Lions Festival of Creativity. When you put 
all this together it is simply astonishing," said Florian Adamski, Global CEO 
of OMD. "But none of this would have been possible without the hard work, 
talent and adaptability of our people nor the trust placed in us by our clients 
and partners. I'm incredibly proud of what we have achieved and look forward to 
building on this foundation in 2019 and beyond."

    According to Adweek's story, the turnaround began with key leadership 
changes including the appointment of Florian Adamski to Global CEO in late 2017 
and the subsequent development of a new brand promise and competitive 
positioning, Better decisions, faster.

    The article further credits numerous global initiatives undertaken across 
the business and the joint introduction of a new tech platform (Omni) and media 
planning process (OMD Design) with the turnaround.

    The story concludes that, after years of global dominance, despite a 
difficult 2017, OMD, whose clients include McDonald's, PepsiCo, Apple and the 
Renault Nissan Alliance, among many others, has delivered an unprecedented 
comeback and is once again at the top of its game.

    OMD combines innovation, creativity, empathy and evidence to make Better 
decisions, faster on behalf of our clients. With over 12,000 people working in 
over 100 countries, OMD is the world's largest media network. OMD is currently 
ranked the world's most effective media agency network in the Effie 
Effectiveness Index. OMD is an Omnicom Media Group agency and part of Omnicom 
Group. Omnicom Media Group [https://www.omnicommediagroup.com] is the media 
services division of Omnicom Group, Inc. [http://www.omnicomgroup.com] (NYSE: 
OMC). For more information please visit http://www.omd.com

    CONTACT: Joslyn Head, +44-(0)7866-030-979, Joslyn.head@Omd.com

SOURCE: OMD International 
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