--Only company from Asia on Fast Company's Most Innovative Companies for urban 
development and real estate sector category 

K11 is pleased to announce that it has just been named one of Fast Company's 
Most Innovative Companies for 2019. This is the second year that K11, founded 
by Adrian Cheng in 2008, has been honoured by Fast Company for its innovative 
features and disruptive new models under the mall's museum-retail hybrid 
concept. After being recognised as one of the most innovative companies in 
China last year, in this year's list, K11 has for the first time been 
recognised in a global category under the urban development and real estate 
sector. Notably, K11 is also the only company from Asia named under this year's 
award category for this sector.

Photo - https://photos.prnasia.com/prnh/20190226/2385866-1
Guangzhou K11 Art Mall

Since 2008, Fast Company's annual Most Innovative Companies list has been 
honouring pioneering companies around the world across 41 categories that 
encompass a range of sectors and areas.  Published by one of the world's 
leading innovation, design and technology media platforms, the awards list is 
viewed as a definitive source for recognising organisations that have a 
transformative impact on shaping industries and societies.   

This year's list recognises the transformative impact K11 has on retail by how 
it brings together online and offline experiences to better serve its consumers 
across Greater China. Through a collection of shopping malls (K11 Art Mall), 
offices (K11 ATELIER) and hospitality offerings (K11 ARTUS), K11 integrates the 
online experience with engaging brick-and-mortar attractions for millennial and 
Gen Z consumers who crave unique experiences and value personalised products. 

In honouring K11 in this list, Fast Company recognises how K11 has weaved 
innovative technology throughout its business. For instance, in 2018, K11 
brought in ObEN, an artificial intelligence company, which ushered in new 
features such as intelligent avatars, personal concierge services and new 
virtual shopping experiences into its malls. Furthermore, K11 also hosted its 
first e-sports competition in Hong Kong, alongside an exhibition on gaming 
consoles and video games. K11's innovative edge has further been enhanced 
through its venture capital investment arms - K11 investment and C Ventures, 
which provide early-stage funding to disruptive start-ups, technology-driven 
brands and platforms that appeal to younger generation consumers. An example of 
such an investment would be how K11 built out physical spaces for DayDayCook, 
China's largest digital cooking channel, to transfer an online network into an 
offline experiential cooking studio at K11's Shanghai and Guangzhou malls. 

Adrian Cheng, founder of K11 and Executive Vice Chairman of New World 
Development Group said, "At K11, we constantly strive to curate the most 
exquisite experiences by integrating breakthrough ideas and new models in order 
to transform shopping into a truly immersive activity that delivers refreshing 
new journeys for the next generation of customers. What we provide goes beyond 
just shopping, we aim to build an urban ecosystem where people work, live, 
shop, play, eat and dream in one inspiring and integrated hub in some of the 
world's most exciting cities. I am incredibly proud that our commitment has 
been recognised internationally and congratulate the K11 colleagues who made 
this award possible. We will continue to innovate moving forward, and I am 
extremely excited about our upcoming plans with the full opening of Victoria 
Dockside later this year."

About K11 Group

Founded in 2008 by entrepreneur Adrian Cheng, K11 Group combines art and 
commerce in commercial and residential real estate, and a growing portfolio of 
brands across different sectors in Greater China and around the world. In 2018, 
K11 Group announced its most ambitious Museum-Retail development K11 MUSEA, 
situated at the heart of the new US$2.6bn Victoria Dockside art and design 
district developed by parent company New World Development in Hong Kong, 
scheduled to fully open in Q3 2019. In addition to its flagship K11 Art Malls, 
K11 Group also operates K11 ATELIER, a network of office buildings for the next 
generation workforce; luxury residences for worldly travellers K11 ARTUS; open 
education platform K11 Kulture Academy; the terrarium-inspired transformative 
retail concept K11 Natural; consulting and market research institution K11 
Future Taskforce; and K11 Art Foundation, China's first not-for-profit to 
incubate Chinese artists and curators. K11 Group is based in Hong Kong and has 
operations in Greater China, as well as investments in Europe and the US. 
Through K11 Group, Cheng's stated aim is to constantly innovate and "connect 
China's cultural ecosystem and its emerging millennials and Generation Z with 
the world", creating a new global identity for Chinese millennials. By 2023 K11 
Group will have gained a footprint in nine cities across Greater China.

About Fast Company

Fast Company is the world's leading business media brand, with an editorial 
focus on innovation in technology, leadership, world changing ideas, 
creativity, and design. Written for and about the most progressive business 
leaders, Fast Company inspires readers to think expansively, lead with purpose, 
embrace change, and shape the future of business.

SOURCE  K11 Group