Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, February 28 2019 - 00:33
AsiaNet
Broadcast Bidding to Begin for ATP Cup – Men’s Tennis’ New, Season-launching Tournament
LONDON, February 27, 2019 /PRNewswire-AsiaNet/ --

     ATP, the governing body of men's professional tennis and, ATP Media (the 
global sales, broadcast production & distribution arm of the ATP Tour) will 
launch the tender process for the sale of the international media rights to the 
ATP Cup on Monday 4th March 2019.

(Photo: https://mma.prnewswire.com/media/827724/ATP_Cup.jpg) 

    Launching in January 2020, the ATP Cup will bring together more than 60 of 
the world's best players from 24 nations for an annual team event - with up to 
750 ATP ranking points and USD$15 million prize money at stake. The tournament 
has been strategically placed to kick-start the men's professional tennis 
season and flow seamlessly into the first Grand Slam of the year - the 
Australian Open. The inaugural tournament will take place in Australia from 
Friday 3rd January to Sunday 12th January 2020 across three cities - Sydney,  
Brisbane and one to be announced - and will feature 129 matches across 10 days.

    Delivered in partnership with Tennis Australia, the ATP Cup sees nations 
split into six groups of four, with eight teams emerging from the round-robin 
stage to compete in the knockout phase until only one team is left standing. 
There will be up to five players in each team, with ties comprising two singles 
matches and one doubles match.

    Chris Kermode, ATP Executive Chairman & President, said: "The ATP Cup forms 
a key part of our innovative strategy to really drive forward the success of 
our sport and engage fans across the world. It's vital to start the season with 
a bang, which is why we're bringing the world's best players together for this 
fantastic new team event - scheduled at the optimum time for players, fans and 
broadcasters alike. The ATP Cup provides a fantastic opportunity for 
broadcasters to bring the excitement of world class tennis to hundreds of 
millions of people across the globe."

    The inception of the new event received widespread support from ATP 
players. Novak Djokovic, World No.1 and President of ATP Player Council, said: 
"I like that it's owned by ATP - by players - and I like that we have ranking 
points. It's the best way to kick-start the season. Ninety plus percent of the 
time we are playing as individuals and we don't have too many team events."

    Roger Federer, 20-time Grand Slam champion, added: "I think the players do 
sometimes feel a little bit lonely on the road. Of course we have great teams, 
but playing within a team with other players is great fun and I think it's 
going to be very successful."

    John Isner, World No.9 and member of the ATP Player Council, said: "You are 
playing for your country, which is the greatest honour you can have." Kei 
Nishikori, World No.6, added: "I think it's good to have all the teams together 
and all countries together and everybody enjoys playing for their country."

    The international broadcast content for the tournament will be fully 
produced by ATP Media in conjunction with Tennis Australia as Host Broadcaster 
- incorporating not only a fully produced World Feed showcasing the best of the 
action, but also the ability for broadcasters to show the action from every 
match via individual court feeds (containing both graphics and English language 
commentary), press conferences, bespoke social media content and much more.

    Bidders will therefore be given flexibility to bid for rights packages 
around their specific broadcast requirements (including single or 
multi-territory bids, as well as rights across linear, digital, OTT and VOD) - 
with deals to be based around a minimum three-year contract. ATP Media will be 
managing the bid process for international broadcast rights.

    Mark Webster, ATP Media CEO, said: "ATP Media is absolutely delighted to be 
able to come to market with the international rights for such an exciting new 
tournament. With its position in the calendar, the ATP Cup will enable 
broadcasters to kick off their ATP Tour season coverage in a manner they have 
not had before and, for the first time via ATP Media,  to deliver a team event 
that brings a different dynamic to other tournaments. Working together with 
Tennis Australia as the Host Broadcaster, ATP Media is committed to ensuring 
the production values which it instils across all the tournaments it represents 
are carried through to the ATP Cup - delivering international broadcast 
coverage that is of the usual market-leading quality."

    Craig Tiley, Tennis Australia CEO, said: "We are very excited to launch the 
global sports and entertainment calendar here in Australia with the ATP Cup 
next January. Having the world's best male players, all representing their 
countries in a brand new tournament will be a terrific kick off to the tennis 
year."

    Any parties interested in applying for international broadcast rights must 
submit their official applications by 18th April 2019, with ATP Media expecting 
to make a decision on the bids received on 29th April 2019.

    Any parties interested in submitting an expression of interest are invited 
to contact ATP Media via Gabrielle Guedj (Director of Commercial Rights Sales) 
(Gabrielle.Guedj@atpmedia.tv) and Tom Bullock (General Counsel) 
(Tom.Bullock@atpmedia.tv) under the heading "ATP MEDIA ATP CUP BID"

    About the ATP 
The ATP is the governing body of the men's professional tennis circuits - the 
ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 64 
tournaments in 31 countries, the ATP World Tour showcases the finest male 
athletes competing in the world's most exciting venues. From Australia to 
Europe and the Americas to Asia, the stars of the 2018 ATP World Tour will 
battle for prestigious titles and ATP Rankings points at ATP World Tour Masters 
1000, 500 and 250 events, as well as Grand Slams (non ATP events). At the end 
of the season only the world's top 8 qualified singles players and doubles 
teams will qualify to compete for the last title of the season at the Nitto ATP 
Finals. Held at The O2 in London, the event will officially crown the 2018 ATP 
World Tour No. 1. For more information, please visit 
http://www.ATPWorldTour.com.

    About ATP Media 
As the broadcast arm of the ATP Tour, ATP Media was formed in 2001 as Tennis 
Properties Limited; providing centralized media exploitation across the ATP 
Tour, host broadcast production for the Nitto ATP Finals, Next Gen ATP Finals, 
ATP Masters 1000s and world feed production for the ATP Cup, ATP 500s and 
certain ATP 250s. ATP Media has unrivalled access and expertise in the 
full-service broadcast production of men's professional tennis with an end to 
end solution for global broadcasters incorporating: rights sales, 
multi-platform production, a global fibre distribution network and a market 
leading digital archive. For more information, please visit 
http://www.atpmedia.tv.

    About Tennis Australia 
Tennis Australia (TA) promotes and provides tennis participation and 
development opportunities across the country. TA also stages local, national 
and international events, including the Australian Open, with all funds 
invested back into the sport, including grass roots programs and promotions, 
player development and the upgrading of tennis facilities.

Source: ATP and ATP Media
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