CEO Steve Harding hands reins to Beth Ann Kaminkow after 14 years at WPP

    Geometry, the WPP brand experience and activation agency, today announces a 
change of leadership.

    Steve Harding has decided to move on from the business after six years as 
Global Chief Executive Officer of Geometry and 14 years with WPP. He will be 
succeeded by Beth Ann Kaminkow, currently CEO of Kantar Consulting Americas.

    Geometry was formed when WPP brought together OgilvyAction, G2 and 
JWTAction six years ago. Harding led the merger, which created the world's 
largest brand experience and activation network.

    Kaminkow will commence her role at the beginning of April, and Harding will 
remain with the business until the summer to ensure a smooth handover. Kaminkow 
joined Kantar Vermeer as Global CEO in 2016 and has spent the last few years at 
Kantar Consulting. Prior to Kantar, she was Global Chief Marketing Officer of 
Westfield Corp and was previously at Omnicom, most recently as CEO of 
TracyLocke.

    Mark Read, CEO of WPP, said: "Since Geometry was formed in 2013, Steve has 
led the company with passion and determination. I would like to thank him for 
his stewardship of the business, and for the central role he played in 
combining three separate entities to create a world leader in its field. Beth 
Ann has done an exceptional job at Kantar Consulting and I am delighted that 
she will be taking up the CEO role at Geometry. It's a real testament to the 
strength of our network and the talent we have across the business."

    Steve Harding said: "After six years of leading Geometry and 14 years 
overall with WPP,  I have decided the time is right to hand over the leadership 
reins. We have come a long way since the merger, and we have begun the process 
of transformation that will ensure Geometry's continued relevance and success. 
Geometry has the right talent and infrastructure to continue its journey, 
embracing the needs of brand owners and remaining at the forefront of consumer 
and shopper experiences."

    Beth Ann Kaminkow said: "I am very much looking forward to joining Geometry 
and building on the success it has already achieved under Steve's leadership. 
Managing change needs to be a core competency for agencies in this time of 
rapidly shifting consumer behaviour - putting our clients' needs at the heart 
of all that we do, and their customers at the core of our services. This is an 
incredibly exciting time in commerce and creativity, and we will continue to 
partner with our clients to deliver superior omni-channel experiences for their 
customers."

    About Geometry 
Geometry is the world's largest and most international brand experience and 
activation agency. We help brands thrive in an omni-channel world by shaping 
and changing people's behavior at pivotal moments along the purchase decision 
journey. With teams in 56 markets, Geometry has expertise in physical retail, 
eCommerce, experiential, branding & design and consultancy. Geometry is a WPP 
company (NYSE: WPP). http://www.geometry.com

SOURCE: Geometry