Viktor&Rolf introduce a new olfactory journey, presenting Flowerbomb Midnight, 
a sensual and mysterious explosion of flowers, embodied by actress Anya 
Taylor-Joy.  

At 22, the American-born, British-Argentinian's raw actress appears in five 
films in 2019. From Glass, Radioactive, Playmobil: The Movie, Here Are The 
Young Men to the upcoming X-Men spinoff The New Mutants as well as joining 
season five of Peaky Blinders and voicing a character in the upcoming Netflix 
Age of Resistance. Her edgy performances have her poised to make the transition 
from emerging young actress to Hollywood star.

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     (Photo: https://mma.prnewswire.com/media/829986/Anya_Taylor_Joy.jpg )

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"Anya Taylor-Joy is the epitome of our new feminine fragrance - she is at once 
sensual, mysterious and powerful, and uniquely multi-dimensional," said Viktor 
Horsting and Rolf Snoeren.  

In the Flowerbomb Midnight campaign shot by Inez&Vinoodh, Taylor-Joy is a 
modern, empowered floral goddess archetype. From within the heart of the 
Flowerbomb Midnight bottle, she appears initially veiled. At midnight, she 
starts her metamorphose: she sheds her fierce couture to free herself, in a 
burst of black satin Haute Couture flowers. Modern explosion of femininity, the 
campaign is built around mystery and ambivalence, to reveal a woman empowering 
herself.

https://www.youtube.com/watch?v=7qv3rEtWhkw&list=PLUhbT_m7l43-IQXJD7EOuj7SBlP1ZHQAM&index=3&t=0s 
 

As Taylor-Joy says, "I was born with a little bit of fire in me" - and this 
fire is palpable in the seductive and powerful Flowerbomb Midnight campaign. 
"It was completely humbling and felt like a dream to be approached by 
Viktor&Rolf. I greatly admire Viktor&Rolf for their artistry and feel we share 
the same aesthetic - and I've always been obsessed with fragrance."

Flowerbomb Midnight is a disruptive brand new addition to Viktor&Rolf's 
fragrance family. Created in chorus by Viktor&Rolf and four esteemed (IFF) 
perfumers - Dominique Ropion, Domitille Michalon-Bertier, Carlos Benaïm, and 
Fanny Bal - the fragrance is a precious combination of two seamlessly blended 
distinct accords: mysterious, Night-Blooming Jasmine Living™ and second-skin 
Patchouli and Musk. When fused, they produce a fragrance full of possibility 
and contrasts. Additionally, the powerful fruity notes of Blackcurrant and 
Pomegranate accord sparkle against an intoxicating floral heart dominated by 
Night-Blooming Jasmine Living™. Bergamot adds a fresh, zesty note enhanced by 
spicy, aromatic Pink Pepper. Praline accord, Patchouli, Vanilla soft accord and 
powdery White Musk blend into a lingering trail.

Flowerbomb Midnight scent is encapsulated in a precious and ultra-modern black 
diamond grenade. The bottle takes a fierce and powerful facetted shape, 
uniquely rendered in deep textured black metallic lacquer.


SOURCE: Viktor&Rolf fragrances