Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, March 05 2019 - 05:06
AsiaNet
Artprice - The Museum Industry(R): Exhibiting Art in the 21st Century
PARIS, March 5, 2019 /PRNewswire-AsiaNet/ --

    With the prices of masterpieces now exceeding the purchasing budgets of the 
largest public museums, the latter are being forced to find new ways to pursue 
their development.

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    Competing against corporate foundations and private collectors with much 
deeper pockets and a much greater flexibility of action, State institutions 
have to pursue long-term projects that are less reactive to market trends.

    Artprice's CEO /founder thierry Ehrmann recalls: "The world saw more 
museums built between 1 January 2000 and 31 December 2014 than during the 
entire 19th and 20th centuries. Indeed, every year sees the opening of around 
700 new world-class museums on five different continents, each with a minimum 
of 4,500 artworks.

    The 'Soft Power' ambitions of the major powers (particularly China and the 
United States) are an essential geopolitical driver of this Museum Industry(R) 
growth and represent a fundamental element in Artprice's conceptualisation of 
today's Art Market."

    Continuing to buy... 

    With a basic acquisitions budget of less than $20 million a year, lots of 
historical pieces are simply beyond the reach of the Louvre Museum (the world's 
largest museum by visitor numbers). Fortunately, the Louvre receives occasional 
one-off donations. In 2016, France and the Netherlands agreed to jointly 
acquire two Rembrandt portraits from the French Rothschild collection. Each 
State contributed EUR80 million to acquire one of these two paintings, which 
will be shown alternatively at the Louvre and the Rijksmuseum, but always 
together.

    Nowadays that type of solution is very exceptional indeed because in the 
vast majority of cases the major museums are no match for the billionaires. 
However, by implementing a variety of legal mechanisms (loans, donations, 
gifts) certain States have managed to enlist their highly valuable support.

    In July 2002, Massacre of the Innocents (c. 1610), a painting 
freshly re-attributed to Peter Paul Rubens, generated the art world's third 
best-ever auction result (at the time) at Sotheby's in London. Canadian 
businessman Kenneth Thomson paid $69.7 million to acquire the work, which he 
then lent to the National Gallery in London before donating it to the Art 
Gallery of Ontario, an acquisition that the Canadian museum could not have made 
on its own.

    Contemporary Art already too expensive 

    In 2017, the 40-year-old Japanese businessman Yusaku Maezawa paid $110.5 
million at Christie's in New York for Jean-Michel Basquiat's Untitled (1982). 
Two years earlier, the same collector purchased another major canvas by the New 
York graffiti artist for $57 million. Both works will soon be exhibited, along 
with the rest of Maezawa's collection, in his own Contemporary Art Museum 
located on the outskirts of Tokyo (Chiba).

    While waiting for his museum to open, the young collector lent the $110.5 
million painting to the Brooklyn Museum for the exhibition "One Basquiat" 
(January - March 2018). The show received an unexpectedly high number of 
visitors, attributable, in part at least, to the presence of this work, having 
suddenly become Jean-Michel Basquiat's most famous work.

    In an interview with the New York Times in May 2017, Ann Temkin, chief 
curator of the MoMA's painting and sculpture section, regretted that her museum 
did not acquire works by Jean-Michel Basquiat in time. Twenty years after the 
artist's death, the prestigious New York institution does not possess a single 
work by Basquiat and his prices are now so high that it cannot hope to acquire 
one directly.

    Private collectors regularly lend their works, but there can be no doubt 
that the MoMA is waiting for a definitive donation. Several works on paper have 
already been promised by the collector Sheldon H. Solow and made available to 
the museum.

    Basquiat is the most striking example of a Contemporary artist whose prices 
climbed far too quickly. But many other Contemporary artists are experiencing a 
similar situation. These include Peter Doig, Richard Prince, Christopher Wool, 
and more recently George Condo and Rudolf Stingel.

    From private collection to museum 

    The major European institutions (the Louvre, the Prado, the British Museum, 
etc.) were established in the late-18th and early-19th centuries around 
important private collections,  often royal collections in fact. For over two 
centuries, in response to the growing importance of 'culture' in society, 
States tried to enrich their collections by acquiring artworks at roughly the 
same pace as the development of artistic creation.

    At the same time, major private collections were built up by powerful 
industrialists and bankers like the Rothschilds and Rockefellers. Some of these 
collections have found a place in major museums like the Robert Lehman 
collection at the Metropolitan Museum.

    As of the 21st century, private museums have multiplied in number 
exponentially. To a certain extent, their success has been driven by media 
coverage of the Art Market. New York's Neue Gallery, which opened in 2001, 
received international publicity with the acquisition in 2006 of Gustav 
Klimt's  Portrait of Adele Bloch-Bauer I for $135 million, an all-time record 
for Art Market (at the time).

    The growth of the Art Market has intensified competition between major 
museums and collectors. The latter build more personal and sometimes more 
coherent collections when it comes to Contemporary art. In the United States, 
these collections have spawned some of the most prestigious Art Centers in the 
country: The Rubell Family Collection (Miami), The Broad Museum (Los Angeles), 
The Hill Art Foundation (New York).

    In Europe, corporate foundations and private collections have also become 
part of the cultural landscape. France, particularly, is home to lots of major 
private institutions like the Maeght Foundation in Saint-Paul de Vance, the 
Louis Vuitton Foundation in Paris and outlets for 'new' art in enchanting 
places such as the Carmignac Foundation on the island of Porquerolles.

    The strength of Asian collectors 

    Asian collectors also have all the necessary qualities to participate in 
this new model: an immense appetite for Art and its History, tremendous 
financial capacity and, above all, the desire to share their collections with 
the general public. In Japan, the Mori Art Museum, created by the promoter 
Minoru Mori, has established itself as a veritable temple of Contemporary Art.

    In China, billionaire Liu Yiqian is actively working to build one of Asia's 
finest collections. His museum - the Long Museum in Shanghai - combines 
traditional and Contemporary Chinese art, as well as historical Western 
artworks. 
On 9 November 2015 he acquired Amedeo Modigliani's Reclining Nude (1917-18) at 
Christie's in New York for $170 million.

    In fact, Liu Yiqian is so wealthy he apparently bought the painting cash... 
with his American Express card.

    Copyright (c)2019 thierry Ehrmann - www.artprice.com 
[http://www.artprice.com ]

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    Artprice is the global leader in art price and art index databanks. It has 
over 30 million indices and auction results covering more than 700,000 artists. 
Artprice Images(R) gives unlimited access to the largest Art Market resource in 
the world: a library of 126 million images or prints of artworks from the year 
1700 to the present day, along with comments by Artprice's art historians.

    Artprice permanently enriches its databanks with information from 6,300 
auctioneers and it publishes a constant flow of art market trends for the 
world's principal news agencies and approximately 7,200 international press 
publications.

    For its 4,500,000 members, Artprice gives access to the world's leading 
Standardised Marketplace for buying and selling art. Artprice is preparing its 
blockchain for the Art Market. It is BPI-labelled (scientific national French 
label) Artprice's Global Art Market Annual Report for 2017 published last March 
2018: https://www.artprice.com/artprice-reports/the-art-market-in-2017

    Artprice is associated with Artron Group the Chinese leader in the Art 
Market, its solid institutional partner.

    About the Artron Group: 

    "Artron Art Group (Artron), a comprehensive cultural industrial group 
founded in 1993 by Wan jie, is committed to inheriting, enhancing and spreading 
art value. Based on abundant art data, Artron provides art industry and art 
fans with professional service and experience of quality products by integrated 
application of IT, advanced digital science and innovative crafts and materials.

    Having produced more than 60,000 books and auction catalogues, Artron is 
the world's largest art book printer with a total print volume of 300 million a 
year. It has more than 3 million professional members in the arts sector and an 
average of 15 million daily visits, making it the world's leading art website."

    Artron's Web: www.Artron.net [http://www.Artron.net ]

    Artprice's Contemporary Art Market Annual Report for 2017 - free access at:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2017



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