Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, March 06 2019 - 08:00
AsiaNet
Linius partners with Hemisphere to build Hyper-Personalized Advertising Prototype
MELBOURNE, Australia, March 6, 2019 /PRNewswire-AsiaNet/ --

- Personalized advertising solution to be made available globally 
- Zero development cost to Linius, with a revenue share from commercial 
transactions back to Hemisphere 
- In line with Linius' previously communicated strategy of encouraging third 
parties to build on LVS 

Linius Technologies Limited (ASX: LNU) - the only cloud-based solution that 
transforms static video into hyper-personalized video ( 
https://www.linius.com/hyper-personalized-video-solutions/) experiences with 
its world-first Video Virtualization Engine(TM) ( 
https://www.linius.com/video-virtualization-software/)(VVE) -- has partnered 
with video solutions experts, Hemisphere, to launch its Hyper-Personalized 
Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius 
Video Services (LVS).

View the Hyper-Personalized Advertising Prototype explainer video here: 
https://www.linius.com/hemisphere-to-build-personalized-advertising-technology-on-linius-saas-platform/ 


Linius has previously stated that one of the objectives of its marketing 
campaign around LVS is to encourage "developer communities to actively engage 
in building new video solutions".

Hemisphere will build and maintain a hyper-personalized advertising solution, 
with a beta release expected imminently.

Virtualization of video offers much greater flexibility to advertisers than 
more rigid traditional video streams. The Hemisphere solution aims to generate 
much higher revenues for advertisers by enabling them to:

- Target individuals with individual ads 
- Dynamically insert individual ads at any point in time within the stream 
- Deliver ad blocker immune advertising 
- Provide rich analytics

"Utilizing the same underlying video virtualization technology as our 
hyper-personalized video solutions, the Hyper-Personalized Advertising 
Prototype is a logical extension of our strategy to build solutions on LVS," 
said Linius CEO, Chris Richardson. "The Hyper-Personalized Advertising 
Prototype offers previously impossible data combinations, which power 
hyper-targeted ad delivery and analysis."

Linius intend to market the solution through its existing commercial channels, 
namely direct sales, partners and broader marketing.  

Hemisphere will invest in the product development and maintain the solution in 
return for a 10 percent share of Linius transaction revenue, earned by Linius 
and / or its affiliates, in connection with the use of specifically the 
personalized advertising solution.

"For the first time, advertisers will be able to combine viewer, content and 
consumption data with AI-generated metadata," said Hemisphere CEO, Glyn 
Beaumont. "No two people ever need see the same advertisement again. 
Personalized advertising in other media has shown to be much more effective and 
therefore of higher value."

Founded in 2008, Hemisphere is a leading internet software development company 
and systems integrator based in Auckland, New Zealand. Specializing in the 
creation and monetization of online video delivery solutions, Hemisphere has 
worked with well-known international companies including Fox Sports, Comcast, 
NewsCorp, NBC Universal, CNN and many more.

About Linius Technologies Limited:

Linius Technologies Limited (ASX: LNU) ( 
https://www.asx.com.au/asx/share-price-research/company/LNU) has invented and 
patented the Video Virtualization Engineā„¢ (VVE), which is available on Amazon 
Web Services, Microsoft Azure and IBM Cloud.

Amazon, Microsoft and IBM are investing billions in virtualizing 'video 
services' (technologies) and Artificial Intelligence in the cloud. It is 
arguably the biggest battle on the internet, given that video accounts for 
nearly 80 percent of internet traffic.

Only Linius can expose the data that makes up the video file, making cumbersome 
video as flexible as all other forms of data. Accessing the data within the 
video file is the missing link for video cloud service providers, creating 
unparalleled value across the internet video industry.

Linius' VVE-powered Video Hyper-Personalization and Search Solution 
(https://www.linius.com/hyper-personalized-video-solutions/)  enables anyone to 
instantly search the data within video, from across an infinite number of 
sources, and automatically assemble the results in a single stream on-the-fly. 
No human hands required.

Linius is revolutionizing the way organizations and individuals across the 
globe produce, deliver and consume video, enabling previously impossible 
hyper-personalized video experiences.

It's a breakthrough set to disrupt entire multi-billion-dollar industries. 
Linius is initially focused on delivering its Video Hyper-Personalization and 
Search Solution to six core markets: News and Media, Sports Broadcasters and 
Rights Holders, Education, Corporate Communications, Security and Defense, and 
Sports Betting.

For more on Linius Technologies, visit www.linius.com.

For regular news and updates about Linius Technologies, sign-up to Linius 
Investor Updates: https://www.linius.com/investor_updates/ 

Follow Linius Technologies on Twitter (@linius_tech), LinkedIn (Linius 
Technologies Ltd), Vimeo (Linius Technologies) and Facebook (@linius).
Media contact:

Linius Technologies: Lachlan James, Director of Marketing and Communications, 
+61 (0)431 835 658, pr@linius.com

Logo - https://photos.prnasia.com/prnh/20180905/2228523-1LOGO 

SOURCE  Linius Technologies Limited