The Thailand Convention and Exhibition Bureau (TCEB) -- Business is fine tuning 
its marketing strategy in Cambodia, Lao PDR, Myanmar and Vietnam (CLMV) with a 
tactical campaign to attract more MICE travellers from neighbouring countries.

This tactical shift is a result of the surprising high performance of CLMV MICE 
travellers to Thailand, following last year's targeted road shows and 
promotions in partnership with industry partners, Mrs. Nichapa Yoswee, TCEB's 
Senior Vice President - Business, said.

"MICE business from neighbouring countries is proving surprisingly robust. For 
this year, TCEB - Business is tactically targeting unique segments, divided 
into meetings and incentives (MI) and exhibitions (E), with corporate roadshow 
events and promotions," she added.

TCEB - Business has already organised road shows to Cambodia in January and 
Myanmar in February. The Vietnam road shows are scheduled for late March in 
Hanoi and Ho Chi Minh City. Specific incentives that target both MI agents and 
trade visitors have also been continued through to this year, with deepened 
focus by market segment, to maintain the market's growth momentum.

For MI segment, the initiative targets travel agents who send MI travellers to 
Thailand. TCEB - Business is again partnering Bangkok Airways on a new "Fly and 
Meet Double Bonus Redefined" promotional campaign. 

It offers privileges to meeting and incentives groups of at least 30 persons 
from CLMV, down from a minimum of 50 previously, who are attending events or 
staying in Thailand MICE Venue Standard (TMVS) certified hotels. 

TCEB privileges include MICE Lane Service at Suvarnabhumi Airport, Meet and 
Greet and a Cultural Performance. Bangkok Airways is providing complimentary 
seats, extra luggage allowance plus pre-assigned group boarding and priority 
boarding.

For E segment, TCEB - Business targets business mission organisers, such as 
trade federations, trade associations, trade media, and respective chamber of 
commerce to bring trade visitors for business negotiations at international 
exhibitions organised in Thailand each year. Those who bring at least 10 trade 
visitors to TCEB-supported international exhibitions in Thailand are eligible 
for 50% off accommodation if they meet pre-set criteria for number of 
appointments during the event.

SOURCE  Thailand Convention and Exhibition Bureau (TCEB)