-- Announces Yara Shahidi, Elizabeth Olsen and NiNi as celebrity ambassadors

Bobbi Brown Cosmetics is proud to partner with three multi-dimensional women to 
magnify its original ethos of celebrating individual beauty and female 
empowerment with the launch of the "Confident Beauty" campaign.  American 
actresses Yara Shahidi and Elizabeth Olsen, along with Chinese actress NiNi are 
the brand's newest global celebrity spokeswomen brand sharing their "beauty 
truths" -- the guiding honesties behind the lives they lead, to inspire women 
everywhere. 

"Remaining true to our brand's core essence, each of these powerhouse women are 
emblematic of the modern Bobbi Brown consumer - confident, individually 
beautiful and defining success on their terms," says Sandra Main, President 
Bobbi Brown Cosmetics.  The campaign will hero the brand's longstanding and 
beloved foundation products of Skin Long-Wear Weightless Foundation and 
Intensive Skin Serum Foundation.  The Skin Long-Wear Weightless Foundation 
lineup will also be expanded with 12 new shades globally.

Bobbi Brown Cosmetics has always been committed to providing the perfect match 
for all skin tones.  Our deepest foundation shade family is still Espresso, 
which was first introduced in 1992 with the launch of Foundation Stick.  The 
brand's unique shade philosophy originated from the intuition and precise eye 
of an artist, who recognized that the truest skin match meant looking beyond 
skin's surface to the natural undertones that create each women's unique skin 
color.  The result has always been a broad shade range of undertone correct, 
skin true shades that deliver fresh, healthy, glowing skin.  

Black and Iranian actor and activist, Yara Shahidi explains what drew her to 
Bobbi Brown, "I think the brand represents what my generation represents: The 
importance of inclusion. The fact that it's been so important for the brand in 
both makeup and philanthropic endeavors since the beginning, speaks to the fact 
that it's not a commercial trend but something they're committed to."

"It's incredible to be part of a brand that has been so consistent and true to 
its identity in an industry that's so inconsistent. Since the 90s we have seen 
many trends come and go and come back again, and Bobbi Brown Cosmetics has 
always been a timeless brand," says actor, producer and women's advocate, 
Elizabeth Olsen.

Award winning Chinese actor, NiNi first fell in love with the brand while 
preparing for a red carpet appearance by her longtime makeup.  "For me, I 
admired the brand's quality products that made my skin glow, effortless New 
York spirit and the limitless feeling of confidence."

In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics will 
officially launch The Pretty Powerful Fund on International Women's Day March 
8th.  Bobbi Brown Cosmetics will donate $400,000 to four worthy charities 
selected by our ambassadors that reinforce the Fund's mission of supporting the 
creation of new possibilities for women and girls. 

The first iteration of the partnership will appear in March 2019 worldwide. 
Preview the campaign at Bobbi Brown ( 
https://c212.net/c/link/?t=0&l=en&o=2394773-1&h=1158422446&u=https%3A%2F%2Fwww.bobbibrowncosmetics.com%2Fyara-shahidi&a=Bobbi+Brown 
).

SOURCE: Bobbi Brown Cosmetics

CONTACT: Tomi Talabi, +1 646-613-5980, ttalabi@estee.com