- Must-Have Ultra Creamy Pencil Eyeliner in Three Bold Shades

From the brand that brought you your favorite liquid eyeliner, Tattoo Liner, 
Kat Von D Beauty introduces its latest eyeliner innovation, Cake Pencil 
Eyeliner - a 100% vegan and cruelty-free cream-to-powder pencil eyeliner that 
combines unprecedented creaminess and intense pigments, with true long wear. 

Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8508951-kat-von-d-beauty-cake-pencil-eyeliner/ 


Inspired by makeup artists' favorite iconic cake liner – coveted for 
performance and bold pigment but avoided for difficulty of use – the new Kat 
Von D Beauty Cake Pencil Eyeliner gives you the same desired look in one 
easy-to-use pencil... no compromise here! Cake Pencil's budge-resistant and 
waterproof easy-to-use formula is available in three shades: "Trooper Black," 
"White Out," and "Mad Max Brown."

Kat Von D Beauty Cake Pencil Eyeliner will be available in Australia March 2019 
online at Katvondbeauty.com, Sephora.com and in stores at Sephora.

#Vegan! Kat Von D Beauty makeup is made with love not animals – that means 
we're 100% vegan and cruelty-free forever. Share your looks and find more 
inspiration at KatVonDBeauty.com, @KatVonDBeauty, #KatVonDBeauty, #KVDBLiner

ABOUT KAT VON D BEAUTY:
Kat Von D Beauty empowers you to create without compromise with our long wear, 
high-pigment, vegan and cruelty-free makeup. 

Launched in 2008 by Kat Von D, the beloved makeup brand – known for must-have 
and globally award-winning products like Tattoo Liner, Everlasting Liquid 
Lipstick and Lock-It Foundation – specializes in high-performance beauty 
products that are made with love, not animals. Now beauty junkies and animal 
lovers can make compassionate choices without sacrificing bold, beautiful 
pigment and everlasting wear.

Kat Von D Beauty has won more than 100 (and counting!) awards globally. The 
brand is distributed in 36 countries across North America, Latin America, 
Europe, South East Asia, Australia, the Middle East, Scandinavia, Russia, the 
United Kingdom and Ireland -- exclusively at SEPHORA, Sephora inside JCPenney, 
Debenhams and www.katvondbeauty.com.

ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses 
on developing them into global powerhouses. The portfolio consists of Kat Von D 
Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by 
Rihanna. The name KENDO is a play on the phrase "can do." What characterizes 
KENDO is its dedication to product quality, innovation and authentic 
storytelling. Brands within the KENDO portfolio are distributed in 35 countries 
worldwide.

SOURCE:  Kat Von D Beauty

CONTACT: Nora Shkreli
         MAXMEDIALAB, 
         NSHKRELI@MAXMEDIALAB.COM.AU
         +61-2-8203-5794