Move comes as cross-border sales in the region quadrupled over the last three 
years 

Southeast Asia's leading eCommerce company Lazada is boosting its cross-border 
operations for international brands and merchants to expand their reach to 
consumers, as the platform's cross-border sales quadrupled over the last three 
years. 

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Among the moves are to bring onboard quality international brands and identify 
and nurture the top 300 brands among all cross-border sellers in each of the 
six countries that Lazada operates in, namely Indonesia, Malaysia, the 
Philippines, Singapore, Thailand and Vietnam. This will allow the specially 
selected brands to grow their business and enjoy benefits such as higher 
visibility of their products when users search and browse the site. Also new is 
a refreshed selection of cross-border assortment on the Lazada platform.

"We want to serve as that bridge between our quality cross-border merchants and 
some 560 million consumers in Southeast Asia," said Lazada Group's Co-President 
Jing Yin, who was speaking on Thursday (7 March) in Shenzhen at Lazada's first 
cross-border seller conference of 2019.

"Backed by the best expertise and infrastructure from Alibaba, as well as our 
in-depth understanding of Southeast Asia, we are able to equip our cross-border 
sellers and brands with the knowledge and tools to ride this massive growth in 
the region," Yin told more than 1,000 merchants, who also heard from other top 
Lazada executives on how the platform will help them to better reach customers 
in Southeast Asia.

The meteoric rise in eCommerce spending in Southeast Asia reflects the 
increasing demand for cross-border products as the GMV from Lazada's 
cross-border category grew by 4.6 times between 2016 and 2018. According to 
industry estimates, the booming eCommerce market in Southeast Asia is on track 
to hit USD240billion by 2025, surpassing previous estimates by USD40billion.

One of the key initiatives announced at the conference was a revamped Global 
Collection. It is a dedicated channel to showcase assortment by Lazada's 
cross-border merchants from all around the world. Global Collection 2.0 taps on 
algorithm-based search functions to filter the wide cross-border assortment to 
spotlight sellers offering popular and good quality products so customers can 
find them easily. 

With the new Global Collection, customers will get their parcels much faster. 
They can get their parcels within seven working days from the day they place 
their orders if they choose the standard shipping option. 

To give sellers a bigger boost, Lazada also offers them more opportunities to 
better engage and serve customers through new campaigns and equip them with 
better tools and insights to sell more effectively on Lazada. For instance, 
sellers will get a weekly report on the most-searched words and items on Lazada 
to enable them to better cater to the evolving wants and needs of consumers.

First launched in 2013, Lazada's cross-border business has grown to become one 
of the most diverse marketplaces featuring brands and merchants from all over 
the world. The top five markets which cross-border sellers come from are 
mainland China, Hong Kong, Korea, the United States and Europe, with women's 
fashion, home & living and kids' fashion ranking among the most popular 
cross-border items. Propelled by Alibaba's strong tech infrastructure and a 
wide and unrivalled logistics network, Lazada is looking into launching new 
categories, offering bulky products like furniture and home appliances. 

Last year, Lazada set a new record, with its last-mile delivery fleet across 
Southeast Asia delivering more than 1 million parcels in a day. To deal with 
the biggest-ever spike in demand, Lazada's 100+ logistics partners, including 
third-party shipment providers, also boosted their delivery services to get 
purchases in customers' hands quickly. Lazada also chartered three planes to 
deliver more than 200 tonnes of parcels from cross-border sellers to shoppers 
in Indonesia, the Philippines and Thailand in time for the holiday season. 

About Lazada Group 

Launched in 2012, Lazada is the number-one online shopping and selling 
destination in Southeast Asia -- present in Indonesia, Malaysia, the 
Philippines, Singapore, Thailand and Vietnam. With 300 million SKUs available, 
Lazada offers the widest range of products in categories from beauty, fashion, 
and consumer electronics to household goods, toys, sports equipment and 
groceries. The expanded grocery business also adds more than 160,000 products, 
ranging from high-quality fresh fruits and vegetables, frozen and chilled meats 
and seafood, premium specialty products, baby food and toys, and daily 
necessities such as toiletries, home, and pet care. Lazada Group is majority 
owned by Alibaba Group Holding Limited (NYSE: BABA).



Source: Lazada Group