Sumitomo Mitsui Card Co. Ltd. (SMCC), one of the largest card issuers in Japan, 
and Ascenda, a global end-to-end loyalty solutions provider, today announced a 
partnership to connect SMCC's rewards program to global loyalty programs.

SMCC has joined Ascenda's market-leading loyalty currency exchange network, 
TransferConnect, to improve customer satisfaction by expanding their points 
transfer options. World Present program members are now able to transfer their 
points to additional international airline loyalty currencies. SMCC believes 
this new program will help differentiate their loyalty program in the eyes of 
their customers.

"We are pleased that SMCC has chosen Ascenda as the strategic partner to help 
launch innovative global offerings for their members," said Ascenda CEO Kyle 
Armstrong, "For affluent customers who travel globally, the choice and value 
being offered on our currency exchange network is unmatched. We look forward to 
helping SMCC achieve their ambitious global growth plans."

About Ascenda

Ascenda is a global provider of innovative loyalty solutions and operates 
premium rewards propositions for major financial services and travel brands 
worldwide.

As a trusted partner empowering over 70 of the world's leading rewards 
programs, Ascenda develops end-to-end solutions to address the most meaningful 
challenges facing the loyalty industry today.

By deeply profiling local market needs to provide the right technology, content 
and value propositions alongside careful management of marketing, servicing, 
costs, and fraud, Ascenda delivers highly compelling and beautifully simple 
plug & play offerings that eliminate the trade-off between cost and customer 
value.

For more information about Ascenda (formerly Kaligo Solutions), please visit 
www.ascendaloyalty.com. 

About SMCC

Since its inception in 1967, Sumitomo Mitsui Card has driven Japan's credit 
card industry for a half century, initially as the pioneer for Visa in Japan, 
and then as the total payments business operator leading cashless transactions. 
Through alliances with fintech enterprises within and outside Japan, providing 
the latest merchant solutions that promote inbound tourism and regional 
development, and launching issuance of prepaid cards that work around the 
world, the company is actively promoting product development that supports 
diversifying customer needs, and the structuring of new business models that 
meet the changes in time.

Media Contact: 

Valerie Perridon
valerie.perridon@ascendaloyalty.com 

SOURCE Ascenda