Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Monday, March 11 2019 - 18:31
AsiaNet
An impressive debut of We Love from DPRK -- USA Hanoi Summit Vietnam
HANOI, Vietnam, March 13, 2019 /PRNewswire-AsiaNet/ --

DPRK -- USA Hanoi Summit has enhanced Vietnam to become the concentration 
phenominance of global and the best opportunity for Vietnamese enterprises to 
create the promotion campaigns for their brands and products. Specifically, one 
of the most impressive campaigns is the launching of We Love -- a natural fruit 
juice from Lavifood.

Photo - https://photos.prnasia.com/prnh/20190311/2397754-1-a
We Love becomes the official drink of DPRK - USA Hanoi Summit

Photo - https://photos.prnasia.com/prnh/20190311/2397754-1-b
We Love at the bilateral meetings with DPRK's Delegations

We Love has been chosen to be the official drink of DPRK -- USA Hanoi Summit, 
which was able to approach 3,000 international reporters, over 200 
international news agencies from nearly 40 countries and territories working in 
the International Media Centre (IMC) and to appear in bilateral and 
multilateral meetings taking place within this summit. In addition, Lavifood 
was also "rousing" the community to respond to its debut at the summit by 
building a "follow-up" media campaign on social networks and outdoor 
promotional activities throughout.

We Love also "follows" the international reporters and politicians in all of 
their footprint when covering main streets in of Hanoi with sampling activities 
consisting from the IMC, government offices, hotels, restaurants, banking 
offices, coffee shops to the area around the summit's venue, the USA's 
delegations and the DPRK's delegations accommodations. As soon as the summit 
ended, We Love created a set of meme photos related the Summit, the President 
of USA - Donald Trump and the President of DPRK -- Kim Jong Un with the photos 
and messages of We Love brand - that successfully made a viral throughout 
Facebook. This social media campaign helps We Love approached more than 4 
million target customers in short period of time. 

We Love has gained the attention and focus from communities and domestic 
customers. Becoming the official drink for the DPRK-USA Summit, which served 
for international reporters, and members of high-level delegations help We Love 
building the trust in quality to the communities and creating a perfect 
momentum before officially launching production event. 

Notes to editors 

For more information, visit https://www.lavifood.com/en/ 

Contact: 

Mr Minh Nguyen 
+84-903-348-185
minh.nguyen@greencommunications.vn

Ms Kim Anh Tran
+84-979-225-467
Anh.tran@greencommunications.vn

SOURCE  Lavifood
Translations

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