Star-studded concert on March 26 in Jakarta ushers in "shoppertainment" in 
Southeast Asia



Southeast Asia's e-commerce leader Lazada announced today a star-studded lineup 
for its inaugural "Super Party" music concert that will be live streamed on its 
app simultaneously across all six markets in the region, as part of the 
e-retailer's 7th birthday celebrations.

Logo - http://photos.prnasia.com/prnh/20160928/8521606183LOGO

Headlining the Lazada Super Party will be Grammy and Brit Awards winner and 
British popstar Dua Lipa, popular for her chart-topping singles like New Rules, 
IDGAF and One Kiss. The 23-year-old is the youngest female music artiste ever 
to hit a billion views on the video platform. 

Also sharing the stage are Southeast Asia's brightest stars, including 
multi-platinum singer and highly acclaimed Indonesian actress Agnez Mo; the 
Philippines' hottest entertainers Nadine Lustre and Sam Concepcion; and winner 
of The Remix Contest 2015 and coach on The Voice Vietnam 2017, Dong Nhi.

The concert, which is open to Lazada's invited guests and fans, will take place 
in Jakarta, Indonesia, on March 26, 8 pm (Jakarta time) at the Indonesia 
Convention Exhibition. Consumers in Indonesia, Malaysia, the Philippines, 
Singapore, Thailand and Vietnam can also catch all the action, which will be 
streamed live on their Lazada app.

Photo - https://photos.prnasia.com/prnh/20190312/2400524-1

Through this first-of-its-kind concert experience across Southeast Asia, Lazada 
is blending shopping and entertainment, ushering in a new era of 
'shoppertainment'. While browsing through the app, shoppers can watch live 
streams and be entertained.

"We want to go beyond shopping and offer our consumers and fans, through our 
in-app live streaming capabilities, moments to cherish and remember. What 
better way to celebrate our 7th Birthday than with our fans, Dua Lipa, and the 
region's most talented artistes who will be partying together at the concert 
and through our app," said Mary Zhou, Chief Marketing Officer at Lazada Group.

She added: "We have always focused on introducing new experiences for our 
users. Backed by Alibaba's tech expertise and infrastructure, we are extremely 
excited to combine our superior tech infrastructure and talent to revolutionise 
the way we and sellers interact with consumers via the Lazada app on an 
unprecedented scale."

Also part of the stellar line-up are Indonesian-Australian model and actress 
Nadya Hutagalung, Miss Universe 2015 Pia Wurtzbach, Vietnamese comedian and 
television presenter Tran Thanh, and celebrated host Allan Wu. Not to be missed 
either are Southeast Asia's rappers and pop acts Urboy TJ, Hael Husaini, 
Saykoji, Ismail Izzani, THELIONCITYBOY, Angger Dimas, and Dipha Barus, who will 
fire up the evening in a high-octane rap collaboration.

The concert is part of Lazada's 7th birthday celebrations and culminates with 
the main shopping event on March 27. The one-day sale promises a new online 
shopping experience that includes a new selection of exciting arcade games for 
redeeming vouchers and attractive deals for consumers in the region. In the 
run-up to this sale, Lazada will also be holding its inaugural Brands Future 
Forum (BFF) in Singapore on the March 21. It is an annual summit which gathers 
top executives of local and international brands to exchange views and insights 
in eCommerce and retail.

About Lazada Group 

Launched in 2012, Lazada is the number-one online shopping and selling 
destination in Southeast Asia -- present in Indonesia, Malaysia, the 
Philippines, Singapore, Thailand and Vietnam. With 300 million SKUs available, 
Lazada offers the widest range of products in categories from beauty, fashion, 
and consumer electronics to household goods, toys, sports equipment and 
groceries. The expanded grocery business also adds more than 160,000 products, 
ranging from high-quality fresh fruits and vegetables, frozen and chilled meats 
and seafood, premium specialty products, baby food and toys, and daily 
necessities such as toiletries, home, and pet care. Lazada Group is majority 
owned by Alibaba Group Holding Limited (NYSE: BABA).

SOURCE  Lazada Group