--Noluma Reveals Milk Loses 50% of Nutrients after only 16 Hours of Retail 
Lighting Exposure(1) 

Noluma International, LLC, the leader in light protection technology, released 
new evidence today highlighting the rapid degradation of nutrients in dairy as 
a result of light exposure.  The report finds that damage to nutritional values 
comes from all light, including common retail and refrigerator lighting. The 
report reveals rapid loss of key nutrients such as vitamin A, vitamin D and 
riboflavin in dairy – in some instances up to 51%.(1) 

PDF - 
https://mma.prnewswire.com/media/836026/Noluma_Report_Vietnamese.pdf?p=original

The U.S.-based company analyzed existing third-party studies, commissioned 
research and new lab testing to compile a comprehensive report on light 
degradation of consumer products. 
 
The report, Packaged Foods Should Be Kept in the Dark: Consumers Shouldn't Be, 
proves that light of any kind degrades a product's freshness, nutrition and 
stability, leading to faster spoiling. It shows that milk can taste or smell 
worse after just 15 minutes of light exposure. (2) 

"We've known for generations that light has a negative impact on food.  Similar 
to how clothing fades in the sun, or skin is burned, our report shows that a 
variety of packaged goods are negatively impacted by exposure to lighting of 
all kinds, and far more rapidly than the average consumer realizes," said 
Noluma President and CEO Divya Chopra. "Today, consumers expect more from 
retailers and brands than ever before, and assume their favorite products will 
stay fresh and contain the nutrients promised on the label, through the 
expiration date. CPGs have an opportunity to work with Noluma to understand how 
light is compromising their products, and find solutions to ensure they're 
delivering on those promises."

Noluma debuted state-of-the-art patented technology earlier this year that 
measures packaging's ability to protect contents from light damage with more 
accuracy and efficiency than existing methods. Noluma scientists use a known 
marker ingredient in the contents of test package, exposing it to intense light 
that replicates two weeks of exposure in just two hours. This testing allows 
manufacturers to better understand the vulnerabilities of their packaging and 
work with Noluma to design packaging that better blocks the degradation of 
nutrients, taste and efficacy from light exposure.

The extent of damage to the marker correlates with the change in that product's 
freshness, nutrients effectiveness, and overall quality. The result is an LPF 
or light protection factor determined using an algorithm and assigned to each 
packaging based on the contents it protects.  Noluma then uses these learnings 
to guide the customers in their design of packaging for optimal light 
protection. Companies who meet the gold standard for reaching the optimal point 
of light block at which contents are least affected, can add the Noluma (TM) 
logo to their packaging, certifying that packaging achieves the best 
scientifically possible protection from light damage and ensuring that what's 
inside has the quality, freshness, nutritional elements, potency and sensory 
qualities promised to consumers. 

About Noluma International, LLC
Noluma International, LLC, started with a vision spearheaded by a group of 
scientists who believed that science could protect and preserve what matters to 
people around the world. That light protection vision led to research on how to 
optimize materials of all kinds to protect against the damaging effects of 
light. Established in 2018, Noluma is a services and certification company 
specialized in light protection, and does not sell packaging or packaging 
materials. For more information, visit www.Noluma.com.  

(1) Whited, L. J.; Hammond, B. H.; Chapman, K. W.; Boor, K. J. Vitamin A 
Degradation and Light-Oxidized Flavor Defects in Milk. J. Dairy Sci. 2002, 85 
(2), 351–354.
(2) Chapman, K. W.; Whited, L. J.; Boor, K. J. Sensory Threshold of 
Light-Oxidized Flavor Defects in Milk. J. Food Sci. 2002, 67 (7), 2770–2773.

SOURCE:  Noluma International, LLC

CONTACT: Georgia Kollias
         VP Global Brand Management
         Noluma International, LLC
         O: +1-302-683-8067
         E: info@noluma.com or 

         Fallon Buckelew
         FleishmanHillard
         O: +1-212-453-2454
         E: fallon.buckelew@fleishmanhillard.com