Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Friday, March 15 2019 - 17:41
AsiaNet
Participate in PR Newswire's Asia Pacific Media Survey on Quality Content & How it is Measured
HONG KONG, Mar. 15, 2019 /PRNewswire-AsiaNet/--

PR Newswire has rolled out an online survey, titled "2019 Asia Pacific (APAC) 
Media Survey on Quality Content & How it is Measured", to explore how 
journalists are defining quality content and whether their work has been 
impacted by trends such as data journalism, podcasts, and multimedia content. 
This short survey seeks input from the media community in 8 major markets -- 
Hong Kong, Taiwan, Australia, Singapore, Malaysia, Indonesia, Vietnam, and 
South Korea and is open for participation until April 30, 2019. Each qualified 
participant will receive an exclusive email alert when the findings are ready 
and receive a coffee voucher as a token of appreciation.

To participate in this survey, please visit: 
https://www.surveymonkey.com/r/PRNMediaSurvey2019

PR Newswire is committed to helping companies further understand the changing 
needs of the APAC media and how they can adapt their content strategy 
accordingly. Your feedback will serve as a guide for marketers and PR 
professionals to produce content in line with journalistic needs.  

Key questions covered in this survey include:
- The channels journalists most frequently use to keep up with the latest news 
and information; 
- The story elements that make an article newsworthy; 
- The trends that are impacting the work of journalists; 
- The ways that journalists source for third-party experts' quotes to use in 
stories.

This survey report is targeted for completion by the end of the second quarter 
of 2019. 

About PR Newswire

PR Newswire (www.prnasia.com) is the premier global provider of news release 
distribution and multimedia platforms that enable marketers, public relations 
and investor relations professionals to leverage content to engage with all 
their key audiences. Having pioneered the commercial news distribution industry 
in 1954, PR Newswire today provides end-to-end solutions to produce, 
distribute, target, and monitor multimedia content across traditional, digital, 
mobile and social channels. Combining the world's largest multi-channel content 
distribution and optimization network with comprehensive workflow tools and 
platforms, we enable the world's enterprises to tell their stories to the 
world. PR Newswire serves our clients from offices in the Americas, Europe, the 
Middle East, Africa, and the Asia-Pacific region.

For further information, please contact:
PR Newswire's Asia Marketing Team
+852-2572-8228
asia.marketing@prnasia.com

Photo - https://photos.prnasia.com/prnh/20190314/2403302-1-a 

SOURCE: PR Newswire

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