-- Beth Broderson and Desta Price join as chief customer officer and EVP of 
product management, respectively; Female representation on Sitecore's executive 
team approaches 50 percent 

Sitecore(R) ( 
https://c212.net/c/link/?t=0&l=en&o=2408625-1&h=1316741021&u=http%3A%2F%2Fwww.sitecore.com%2F&a=Sitecore%C2%AE 
), the global leader in digital experience management software, today announced 
the addition of Beth Broderson as the company's first chief customer officer 
(CCO) and Desta Price as executive vice president of Product Management. 
Broderson and Price reside in Sitecore's San Francisco headquarters and will 
report to CEO Mark Frost, marking the company's third and fourth female 
executive leadership hires in the past year. Female representation on 
Sitecore's executive leadership team now stands at four times an industry 
average of only about 10 percent[1]. 

Logo - https://mma.prnewswire.com/media/334493/sitecore_logo.jpg 

"As we expand our product offerings, grow into new customer segments, and 
continue to drive a superior customer experience across all areas of our 
organization, it is imperative that we bring on board talent of the highest 
caliber," said Mark Frost, CEO of Sitecore. "Beth and Desta are 
customer-focused, results-driven experts and we are very happy to welcome them 
to our executive team. Both of them will have a critical role in ensuring the 
voice of our customer takes center stage in developing and executing our 
product and services strategies."

Beth Broderson brings to Sitecore two decades of customer success experience 
with enterprise and platform technologies. She was previously at Oracle, where 
she was the group vice president for Customer Success, and also has held 
C-level and executive roles at Hyperion and KPMG Consulting. As the head of 
Sitecore's Product Support, Knowledge & Learning, and Customer Success teams, 
Beth is responsible for expanding the company's customer-first culture, and the 
delivery of innovative customer outcomes.

"Sitecore customers value the richness of Sitecore Experience Cloud as an 
end-to-end content and commerce platform for marketing. However, what they care 
most about is ensuring that they achieve their target outcomes for engagement 
with their own customers," said Beth Broderson, chief customer officer at 
Sitecore. "Enabling our customer's journey to success is at the core of 
Sitecore's growth strategy. I'm excited to serve as a champion and advocate for 
our customers as they use Sitecore solutions to connect their brands with their 
customers for life-long relationships."

Desta Price joins Sitecore from Litbit, an AI and machine learning technology 
company, and brings deep expertise in developing enterprise platform roadmaps 
by driving the strategic, technical, and market-based decisions required to 
build successful solutions. Prior to Litbit, Desta grew the product team at 
Xactly from ideation through a successful IPO and, previously, held product 
leadership roles at Callidus Software (acquired by SAP) and Determine, Inc. At 
Sitecore, Desta will be responsible for reinforcing Sitecore's strategic market 
vision, understanding and anticipating customers' needs, and driving the 
product lifecycle from concept to delivery. 

"I've always been attracted to innovative ways to solve industry problems, and 
Sitecore's product trajectory and plans for future innovation really spoke to 
me," said Desta Price, EVP of Product Management at Sitecore. "As Sitecore 
continues to build momentum and scale, we'll continue to maintain our focus on 
innovation, product enhancements, and customer excellence--all with the goal of 
providing value to customers and accelerating their success." 

About Sitecore
Sitecore is the global leader in digital experience management software that 
combines content management, commerce, and customer insights. The Sitecore 
Experience Cloud(TM) empowers marketers to deliver personalized content in real 
time and at scale across every channel--before, during, and after a sale. More 
than 5,200 brands--including American Express, Carnival Cruise Lines, 
Kimberly-Clark, and L'Oréal--have trusted Sitecore to deliver the personalized 
interactions that delight audiences, build loyalty, and drive revenue.  

Contact
Matt Krebsbach 
Sr. Director, Corporate Communications at Sitecore
matt.krebsbach@sitecore.com

Sitecore Media Relations
WE Communications
TeamSitecore@we-worldwide.com

Sitecore(R), Own the Experience(R), Sitecore Experience Cloud(TM), Sitecore 
xConnect(TM), Sitecore Cortex(TM), Sitecore(R) Experience Platform(TM), 
Sitecore Experience Manager(TM) and Sitecore(R) Experience Database(TM) are 
registered trademarks or trademarks of Sitecore Corporation A/S in the USA and 
other countries. All other brand names, product names or trademarks belong to 
their respective holders.


[1]https://hrdailyadvisor.blr.com/2018/03/23/technology-gender-gap-report-finds-
10-tech-executives-female/ 

SOURCE: Sitecore