On March 13, with the theme of "Meeting the Heroes", MINISO's new product 
release meeting was held in Guangzhou, China. The world's well-known retail 
brand MINISO officially announced the cooperation with globally renowned top IP 
Marvel to develop a series of peripheral products, which will be put on sale in 
over 100 countries.

Photo - https://photos.prnasia.com/prnh/20190322/2411390-1 
(photo caption: MINISO announced the official cooperation with the world’s top 
IP Marvel)

The MINISO x MARVEL products exhibition area was set up at the new product 
release meeting. There were as many as 2000 Marvel products on display, 
including Spider-man, Captain America, Iron Man, Hulk, Captain Marvel, Thor and 
Black Widow.

This time, the copyright owner of Marvel has granted authorization to MINISO in 
123 countries, covering five continents. The licensed products covered 13 
product categories of MINISO, which was unprecedented for Marvel.

Mr. Ye Guofu, the global co-founder and CEO of MINISO, said that Marvel is the 
world's top IP with a wide range of influence and appeal. He loved the Marvel 
movies personally, and watched almost every movie of Marvel. Ye believed that 
good products should serve the masses instead of serving a small part of 
people. This is the reason why MINISO would cooperate with Marvel after 
developing cooperation with Hello Kitty, Adventure Time, We Bare Bears, Pink 
Panther, Pantone and Sesame Street. MINISO will continue to follow the 
principle of high quality and affordable price, and bring authentic peripheral 
products with first-class quality and affordable price to marvel fans around 
the world.

Ada Dou, the executive vice-president of MINISO Commodity Center, indicated 
that there were three major factors for Marvel to cooperate with MINISO: the 
retail terminal covering the whole world; the principle of high quality and 
affordable price; and the high standard product design and quality control. 
Marvel has formed a subtle complementary relationship with the main consumer 
groups of MINISO. With this cooperation, Marvel can open up the female market, 
while MINISO can attract more male consumers through its series of products at 
the same time, Ada said.

The peripheral products launched by MINISO in cooperation with Marvel are not 
only excellent in product design and quality, but also very competitive in 
price. An exquisite mug, for example, costs as little as RMB 7.9 on the market, 
while a Marvel superhero ornament only costs RMB 10 in MINISO, which is almost 
one tenth of the similar products in some boutiques.

As for MINISO, cost-effective products are always a powerful weapon to open up 
the global market. With this concept, MINISO was able to quickly enter the 
retail market in more than 80 countries within 5 years. According to MINISO's 
official data, there are more than 3500 MINISO stores throughout the world so 
far, with RMB 17 billion turnover in 2018.

SOURCE: MINISO Japan