Country for PR: Japan
Contributor: Kyodo News JBN
Monday, March 25 2019 - 18:00
AsiaNet
Shonai Region in Yamagata Prefecture Produces PR Video"Food Capital: Shonai"
SHONAI, Japan, Mar. 25, 2019 /Kyodo JBN - AsiaNet/ --

- Tasty Japanese Food Isn't Only Found in Kyoto and Osaka! -

The Shonai Branch Office of the Yamagata Prefectural Government has produced a 
promotional video titled "Food Capital: Shonai," to be released on March 25, 
2019. The Shonai Branch Office hopes that people all over Japan and the rest of 
the world will know the many charms of food sourced in and around the Shonai 
region in northeastern Japan.

1. Why people say "Food Capital: Shonai"

1) Abundant land surrounded by the ocean, mountains and rivers brings various 
delicious ingredients

Fertile plains on an alluvial fan surrounded by an abundant ocean and Mt. 
Gassan and Mt. Chokai, each measuring around 2,000 meters high. A miraculous 
natural environment brought about by varied terrain and a clearly defined 
difference in temperatures across the four seasons. Abundant fishing grounds 
where warm and cold currents meet.

2) Ingredients with a story

Rare ingredients few in number but high in variety -- there exist over 70 types 
of native produce passed down throughout the generations. Each type of produce 
has its own folklore, and each has its own special flavor suited to Shonai, 
making them "edible cultural assets."

3) Delicious cuisine

The Three Mountains of Dewa's "shojin ryori" -- vegan meals eaten by Japanese 
monks and priests -- refined by its long history (Tsuruoka City designated as a 
UNESCO Creative City of Gastronomy). Traditional local cuisine and creative 
Western cuisine using local fish and native produce in abundance, soy 
sauce-flavored ramen with clear broth, with "dashi" made from seafood, and more!

2. Closer than you think! "Food Capital: Shonai"

Transfer at Haneda Airport and arrive at Oishii Shonai Airport in just one 
hour! Four return flights a day between Haneda Airport and Oishii Shonai 
Airport. (Oishii = Delicious)

3. Take the chance to try it in Hong Kong!

Fresh ingredients imported to Hong Kong by special express! Japanese 
restaurants across Hong Kong are planning to use these ingredients in their 
cooking.

For further information, please check the following website.

Website: http://syokunomiyakoshounai.com/international/

Promotion video website: 
https://youtu.be/hcf6XRKaygA
https://youtu.be/JNEOkwxkiOI


SOURCE: Yamagata Prefectural Government