-- New feature leverages proprietary data science models to provide 
actionable suggestions based on evolving consumption patterns 


Mobile marketing automation platform CleverTap today announced the release of 
their new product, Recommendation Engine, giving marketers a data 
science-driven way to reach customers with timely and relevant content, proven 
to drive conversions by up to 70 percent(1) ( 
https://c212.net/c/link/?t=0&l=en&o=2415377-1&h=1894680971&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2415377-1%26h%3D2770250942%26u%3Dhttps%253A%252F%252Fwww.emarketer.com%252Fcontent%252Fthe-impact-of-product-recommendations%26a%3D1&a=1 
). The feature is the latest in a rapidly-expanding list of CleverTap's 
customer lifecycle management capabilities.

Logo - https://mma.prnewswire.com/media/559274/CleverTap_Logo.jpg 
 
With the new feature, growth teams can combine engagement tactics that were 
previously separate actions. For example, when a customer adds something to 
their cart, the marketer can deliver a single, automated in-app message with 
suggestions of high-margin items that are frequently searched for and purchased 
together. 

Growth teams can target customers with recommendations via push, in-app, 
webhooks, SMS and app inbox. The key benefits of CleverTap's recommendation 
engine are: 

    - Set up Recommendations in Minutes, not Months: CleverTap's Recommendation 
      Engine can be set up in minutes as opposed to months, and does not 
      require support from development teams. Since it has been designed for 
      marketers, no tech know-how is necessary to have recommendations up and 
      running.

    - Focus on Context: Recommendations vary in real time as per the user's 
      stage in the purchase cycle. A user will see different recommendations 
      while she is browsing, shortlisting, and even in the checkout stage. For 
      example, if someone is searching for shoes, they will see different 
      brands of shoes while browsing; in the shortlist stage they would see 
      different types of shoes from the shortlisted brand, and while checking 
      out, they will see recommendations such as shoe bags, or cleaning kits 
      for shoes.

    - Increase Average Order Value: Relevant, 1:1 recommendations based on 
      purchase behaviors, buying patterns and usage trends increase order 
      values from products that customers would otherwise miss. 

    - Optimize Product Discovery: Using data science, CleverTap recommends new 
      products that customers are likely interested in, which brings low count 
      items to their attention and better distributes product sales. 

    - Improve Retention with Omnichannel Orchestration: Using custom fields to 
      personalize marketing communications that include rich media such as 
      videos, images, deep or external links, recommendations are more 
      interactive and relevant to increase long-term retention. 

    - Influence Usage and Build Habits: Relevant recommendations keep customers 
      coming back for more by motivating them to take the next best actions 
      such as watching another video, purchasing another product or reading 
      another article.
 
"Growth and retention teams struggle to deliver a relevant experience that also 
generates long-term impact on business growth. By directly incorporating data 
science-driven recommendations into marketing campaigns, our customers are able 
to personalize their consumers'  interactions. This eventually results in 
improved revenue and brand loyalty," said Sunil Thomas, Chief Executive Officer 
at CleverTap.

About CleverTap
CleverTap helps consumer brands retain their users for life. Growth teams use 
CleverTap's automation, AI/ML and personalization capabilities to manage and 
improve customer lifecycle by delivering the most consistent experience across 
all touchpoints. With a unique combination of a unified data platform, 
automated segmentation and insights, and omnichannel engagement, CleverTap 
enables brands to optimize customer experiences in real time and at scale.
 
Over 8,000 global apps and websites, including Vodafone, SonyLiv, Domino's 
Pizza, DC Comics, Go-Jek, Cleartrip, BookMyShow, and DealsPlus trust CleverTap 
to create experiences that drive higher user lifetime value. To see how 
businesses of all sizes are building more meaningful customer relationships, 
visit the customers page ( 
https://c212.net/c/link/?t=0&l=en&o=2415377-1&h=3774988186&u=https%3A%2F%2Fclevertap.com%2Fcustomers%2F%3Futm_source%3Dpr%26utm_medium%3Dref%26utm_campaign%3Dproductreco&a=customers+page 
).

CleverTap operates out of San Francisco, New York, London, Singapore, Mumbai, 
and Bengaluru. CleverTap is backed by leading venture capital firms including 
Accel and Sequoia. To learn more, visit clevertap.com or follow on LinkedIn ( 
https://c212.net/c/link/?t=0&l=en&o=2415377-1&h=442473424&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclevertap%2F&a=LinkedIn 
) and Twitter ( 
https://c212.net/c/link/?t=0&l=en&o=2415377-1&h=1562210360&u=https%3A%2F%2Ftwitter.com%2Fclevertap&a=Twitter 
) 

Press Contact
Ketan Pandit
PR for CleverTap
ketan@clevertap.com

Source - CleverTap