Lazada's Super Party, which was held as part of its 7th birthday celebrations, 
concluded its festivities with a resounding success last night, drawing more 
than 6.6 million views across Southeast Asia as people tuned in to catch 
high-octane performances by British popstar Dua Lipa and top regional artistes 
via their Lazada App and on television.

Photo - https://photos.prnasia.com/prnh/20190327/2416003-1-a 
Photo - https://photos.prnasia.com/prnh/20190327/2416003-1-b 

More than 5,000 also turned up in full-force at the Indonesia Convention 
Exhibition (BSD) in Jakarta, to watch the two-hour concert, which was streamed 
live on the Lazada App across six markets (Indonesia, Malaysia, the 
Philippines, Singapore, Thailand and Vietnam). The show was also televised live 
in Indonesia and Vietnam. The music performances clearly struck a chord with 
those who watched on their mobile phones and tablets, amassing more than 5.6 
million total interactions, which includes likes and comments. 

The star-studded ensemble also included multi-platinum singer and highly 
acclaimed Indonesian actress Agnez Mo; the Philippines' hottest entertainers 
Nadine Lustre and Sam Concepcion; and winner of The Remix Contest 2015 and 
coach on The Voice Vietnam 2017, Dong Nhi. Other performers who lit up the 
stage last night were Southeast Asia's coolest rappers Urboy TJ, Hael Husaini, 
Saykoji, Ismail Izzani, THELIONCITYBOY, Angger Dimas, and Dipha Barus. Also 
part of the stellar line-up are Indonesian-Australian model and actress Nadya 
Hutagalung, Miss Universe 2015 Pia Wurtzbach, Vietnamese comedian and 
television presenter Tran Thanh, and celebrity host Allan Wu. 

Through this first-of-its-kind concert experience, shoppers were introduced to 
the 'shoppertainment' concept, as they were able to shop, watch and play. They 
actively browsed through and picked up a wide range of products, from home 
appliances, mobile phones, skincare and makeup, fashion and bath and body, and 
wasted no time in snapping up shopping vouchers and deals during the one-day 
Birthday sale that concludes today. 

During the first 12-hour of the shopping spree on 27 March (12.01 am to 12.00 
pm), consumers across Southeast Asia were snapping up products from these top 5 
selling brands, across 8 product categories. 

Diapers: 
1.    MamyPoko
2.    Huggies
3.    Pampers
4.    Drypers
5.    BabyLove

Fashion:
1.    Sabina
2.    FitFlop
3.    Clarks
4.    Levi's
5.    Converse

Home Appliances/TV:
1.    Coocaa
2.    Samsung 
3.    Philips
4.    Dyson
5.    LG

Make Up:
1.    Maybelline
2.    L'Oreal Paris
3.    Wardah
4.    MAC
5.    Laneige

Milk Formula:
1.    Enfagrow
2.    PediaSure
3.    S-26
4.    SGM
5.    Friso Gold

Mobile:
1.    Xiaomi
2.    Samsung
3.    Realme
4.    Apple
5.    Huawei
 
Personal Care:
1.    Dove
2.    Pantene
3.    L'Oreal Paris
4.    Vaseline
5.    Aveeno
 
Skin Care:
1.    Olay
2.    Laneige
3.    L'Oreal Paris
4.    La Roche Posay
5.    Vichy
 
Logo - http://photos.prnasia.com/prnh/20160928/8521606183LOGO 

About Lazada Group 

Launched in 2012, Lazada is the number-one online shopping and selling 
destination in Southeast Asia -- present in Indonesia, Malaysia, the 
Philippines, Singapore, Thailand and Vietnam. With 300 million SKUs available, 
Lazada offers the widest range of products in categories from beauty, fashion, 
and consumer electronics to household goods, toys, sports equipment and 
groceries. Lazada Group is majority owned by Alibaba Group Holding Limited 
(NYSE: BABA).

SOURCE  Lazada Group