Country for PR: United States
Contributor: PR Newswire New York
Thursday, March 28 2019 - 19:00
AsiaNet
Songuo Motors Introduces Bold NeuWai Brand of Affordable Electric and Alternative-Fuel Vehicles with Unique Engineering, Manufacturing and Business Model
SEOUL, South Korea, March 28, 2019 /PRNewswire-AsiaNet/ --

Songuo Motors introduces the revolutionary NeuWai brand and its new passenger 
car, truck, SUV, motorcycle and scooter models with advanced technology, 
groundbreaking materials, electric and alternative-fuel drivetrains and 
sustainable construction. 

Photo - 
https://mma.prnewswire.com/media/842217/Songuo_Motors_NeuWai_Brand_And_Vehicle_Introduction.jpg


Twelve NeuWai vehicles were unveiled at the 2019 Seoul Motor Show. Production 
of the first model will begin in 12 months. All models shown at the show and 
others currently in development will go into production over the next 18 
months. 

"More than just a new car brand with exciting designs, NeuWai brings a new 
business model, new vehicle materials and a new manufacturing strategy to the 
automotive industry," said Tim Shin, CEO Songuo Motors.

Company leaders doing business on 5 continents and in 30 countries will meet on 
March 29, 2019, to sign agreements to distribute NeuWai vehicles. Several of 
these companies will also commit to building assembly plants to supply NeuWai 
vehicles in their region.

Forward-Thinking Engineering
The NeuWai approach to engineering showcases key strategic differences between 
traditional vehicles and NeuWai vehicles. 

"We weren't satisfied with currently available metal, aluminum and composite 
body technologies," said Shin. "We created a proprietary system to mold 
composite body panels in color with a glossy exterior." This allows for 
consistent body color without painting, solving the century-old challenge of 
painting body parts in an assembly plant. 

This recyclable material also takes door dings and minor fender benders out of 
the equation for vehicle owners. The resilient material does not easily dent, 
and it is extremely durable.

Space frames provide a structural advantage over unnecessarily heavy 
traditional frames or unibody construction.

Advancements in Powertrain Technology
"We chose to use AC electric motors for our A-class and larger vehicles, 
reducing reliance on rare earth magnets," said Shin. "This approach is more 
sustainable and reduces future cost risks." NeuWai electric motors use a unique 
copper alloy and a proprietary copper-injection process for the rotor, which 
allow for extremely good power-efficiency performance of up to 93 percent.  

In addition to the electric powertrains, there will be Euro 6 gasoline, Euro 4 
gasoline and innovative liquid propane injection (LPI) combustion engines 
available in markets where these powertrains have a compelling advantage. 

Vehicle Manufacturing In-Country
A unique manufacturing strategy will allow distributors to do final assembly of 
NeuWai vehicles in-country, creating jobs. 

Primary manufacturing of NeuWai vehicle components and systems will take place 
at the company's 430,000-square-meter (4.6-million-square-foot) manufacturing 
plant in the National Hi-Tech Industrial Development Zone in the City of 
Dezhou, ShanDong Province, China, to create semi-knock-down (SKD) kits. 

Passenger Vehicles
The NeuWai lineup of cars includes:

    -- A sporty 2-door and versatile 4-door ultra-compact car will stand out 
       from the crowd. 
    -- A unique, modular, configurable vehicle is sized between the 
       passenger cars and a 1-ton truck. 
    -- The NeuWai compact SUV will meet the needs of active families, with 
       room for 4 people and their gear. 
    -- The NeuWai 1-ton pickup will provide stylish capability. 

Motorcycles and Scooters 
NeuWai electric motorcycles are a refreshing alternative to gasoline-powered 
bikes, yet retain the joy-in-riding that consumers expect. 

Two models of motorcycles feature iconic proportions and styling that make them 
instantly recognizable as touring and performance models. 

There are also two models of electric scooters. A small scooter features simple 
design cues that focus on function, while a larger scooter is a more luxurious 
design. 

More information and projected specifications for these vehicles can be found 
at NeuWai.com.

NeuWai expects to begin manufacturing and shipping vehicles for sale in early 
2020.

SOURCE Songuo Motors

CONTACT: Cole Quinnell, +1 248-877-0590, Cole@CQMarketing.com
Translations

Japanese