Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, April 03 2019 - 10:00
AsiaNet
Crocs Makes a Statement with Third Year of "Come As You Are" Campaign Featuring Zooey Deschanel, Natalie Dormer & More
NIWOT, Colo., April 3, 2019 /PRNewswire-AsiaNet/ --

Global Brand Ambassadors Declare that Comfort, Style and Self-Expression Belong 
Together


Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for 
women, men and children, today launched the third year of its "Come As You Are" 
marketing campaign. Global brand ambassadors, including award-winning actress, 
singer-songwriter and director Zooey Deschanel, along with British actress 
Natalie Dormer will encourage consumers to declare that being yourself, being 
comfortable and looking stylish are not mutually exclusive. 

For the full multimedia release, click here: 
https://www.prnasia.com/mnr/crocs_201904.shtml 

Video - https://cdn4.prnasia.com/002071/mnr/video/20190321Crocs.mp4
COME AS YOU ARE  
Photo - https://photos.prnasia.com/prnh/20190321/2410185-1-a
Award-winning actress, singer-songwriter and director Zooey Deschanel wears the 
Classic Clog. 
Photo - https://photos.prnasia.com/prnh/20190321/2410185-1-b
British actress Natalie Dormer wears the Crocband Platform Clog.
Photo - https://photos.prnasia.com/prnh/20190321/2410185-1-c
Chinese actress, dancer and model Gina Jin wears the LiteRide Sandal.
Photo - https://photos.prnasia.com/prnh/20190321/2410185-1-d 
South Korean actress and gugudan girl-band member Kim Se-Jeong wears the Crocs 
Serena Sandal.
Photo - https://photos.prnasia.com/prnh/20190321/2410185-1-e
Japanese actress and model Suzu Hirose wears the LiteRide Clog.

For the campaign's official launch, Crocs has released a video that highlights 
just how easy it is to be comfortable in your own shoes. 

"As we enter our third year of 'Come As You Are,' we are evolving not only our 
message and cast but the entire look and feel of our marketing campaign," said 
Terence Reilly, Chief Marketing Officer, Crocs. "Crocs is making a bold 
declaration that you can have both style and comfort no matter who you are or 
where your life takes you."

Deschanel and Dormer are joined by Chinese actress, dancer and model Gina Jin, 
South Korean actress and gugudan girl-band member Kim Se-Jeong, and Japanese 
actress and model Suzu Hirose for the year-long campaign.

"Because comfort comes in many shapes and sizes, our global brand ambassadors 
will wear and talk about some of our most popular styles in settings that are 
relevant to their interests and personalities," Reilly said. 

Crocs' most popular products and collections will be showcased throughout the 
campaign, including LiteRide(TM), Crocband Platform, Crocs Serena, 
Swiftwater(TM) and, of course, the iconic Classic Clog.

"Come As You Are" will be seen through various digital, social, print and 
in-store marketing materials with a specific focus on the United States, 
Germany, China, Japan and South Korea. In addition, Crocs will be on the 
lookout for a 2019 Crocs Fan Ambassador who can show how they embrace "Come As 
You Are" and wear Crocs to pursue their passions. Additional details on the 
2019 Crocs Fan Ambassador contest will be shared later this month. 

To learn more about the "Come As You Are" campaign, visit 
www.crocs.com/comeasyouare.

Logo - https://photos.prnasia.com/prnh/20181109/2295379-1LOGO

About Crocs, Inc. 

Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for 
women, men and children, combining comfort and style with a value that 
consumers know and love. A vast majority of shoes within Crocs' collection 
contains Croslite(TM) material, a proprietary, molded footwear technology, 
delivering extraordinary comfort with each step.

In 2019, Crocs reinforces its mission of "everyone comfortable in their own 
shoes" with the third year of its global Come As You Are(TM) campaign. To learn 
more about Crocs or Come As You Are, please visit www.crocs.com or follow 
@Crocs on Facebook, Instagram and Twitter.

Global Media Contact

Ryan Roccaforte
+1-303-848-7116
RRoccaforte@crocs.com 

APAC Media Contact

Srishti Dugar
+65-98002826
sdugar@crocs.com  

SOURCE Crocs, Inc.

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=332672

   Caption: Award-winning actress, singer-songwriter and director Zooey 
Deschanel wears the Classic Clog.

   Link: https://iop.asianetnews.net/view-attachment?attach-id=332675

   Caption: British actress Natalie Dormer wears the Crocband Platform Clog.

   Link: https://iop.asianetnews.net/view-attachment?attach-id=332676

   Caption: Chinese actress, dancer and model Gina Jin wears the LiteRide 
Sandal.

   Link: https://iop.asianetnews.net/view-attachment?attach-id=332677

   Caption: South Korean actress and gugudan girl-band member Kim Se-Jeong 
wears the Crocs Serena Sandal.

   Link: https://iop.asianetnews.net/view-attachment?attach-id=332678

   Caption: Japanese actress and model Suzu Hirose wears the LiteRide Clog.

Translations

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