Leadership from Aden ASEAN and China joined the 3rd annual World Workplace Asia 
(WWPA) conference, where Aden served as a strategic partner in IFMA's flagship 
event. Aden's theme for the conference, Digitalized Global Asset Management 
Platform, gave the company a chance to showcase its vision for a new, fully 
data-powered model of IFM and asset management. It was also a chance for Aden 
to share its mission of consistently pushing IFM's scope beyond traditional 
services to serve the emerging needs for Asia: clean energy transition, SMART 
tech and data; robotics and automation. 

The event included highlights for Aden:

- Aden was honored to have been presented with a certificate of appreciation by 
the IFMA. As a strategic partner of the IFMA conference in Singapore, Aden had 
been awarded for its outstanding contributions to the organization, as well as 
the valuable insights it provided at this gathering.

- Expanding on this year's theme of digital innovation, Fulvio Bartolucci, 
General Manager of Aden's subsidiary Adenergy, was invited to give a keynote 
speech entitled "How SMART Is Smart? Going Beyond Buzzwords with IoT and Big 
Data". Fulvio's talk explored the potential of SMART buildings and big data, 
but also warned common misconceptions and mistakes that can lead companies 
astray when using IoT platforms. 

"SMART buildings can now deliver an incredible level of insight," Bartolucci 
commented, "but data is a tool, not magic; successful companies will be the 
ones that leverage IoT to constantly test and adapt; learn from people's 
patterns of behavior; and know which data will help them manage their 
facilities instead of creating an unmanageable data swamp." 

Aden, and Adenergy are playing a leading role in the digitalization of IFM, not 
least through its AEMO platform, recent winner of Microsoft and Envision's 
"Best Machine Learning Enegy Optimization Platform". This powerful foundation 
in IoT and SMART buildings gives weight to Bartolucci's call for data power to 
be matched by high-level strategy and planning on the human and organizational 
side. For Aden, whose slogan is "Technology with a Human Touch", this balance 
of technological expertise with long industry experience is in the company's 
DNA and will power Aden in its ongoing mission to deliver innovative IFM and 
asset management to meet the new needs of a new Asia.

For more information, visit: https://www.adenservices.com/en

SOURCE: ADEN