Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, April 09 2019 - 13:00
AsiaNet
ESPN and TCL unite to create 'Born a Legend' video series to inspire global community through sports
HONG KONG, April 9, 2019 /PRNewswire-AsiaNet/ --

ESPN, the world's leading source of creative sports content, and TCL, top three 
global television brand and leading consumer electronics company, have joined 
forces to share powerful stories from the world of sport through a new video 
series titled "Born a Legend". The inspirational series uncovers and showcases 
the esteemed values and traits of a wide range of athletes, transcending 
boundaries of geography, gender, shape, and size. 

Photo - https://photos.prnasia.com/prnh/20190405/2425019-1 

"Born a Legend" tells stories of athletes who have grown into role models and 
gives a glimpse into how there is more to being a "legend" than what meets the 
eye. The first episode features the motivational story of Defia Rosmaniar, a 
female taekwondo athlete from Indonesia who won the first gold medal for the 
country at the 2018 Asian Games. Defia Rosmaniar impressed the judges with her 
performance despite her father passing away a few days before the games 
started. The second episode is about the inspirational journey of Kuldeep Yadav 
from struggling as a cricketer to the Indian national cricket team.

The series features athletes from six countries across the world: Indonesia, 
India, Germany, Japan, Russia and Mexico. The videos will be gradually released 
throughout 2019, and aim to encourage people to be the legend they were born to 
be. 

"TCL is passionate about inspiring the global community, especially the younger 
generation, through sports. Our collaboration with ESPN is a creative way to 
encourage people to strive for excellence through sharing powerful stories 
about sports," said Eileen Sun, Chief Marketing Officer, Overseas Business 
Group of TCL Smart Device Group. 

Each "Born a Legend" video will be available on ESPN's web and app platforms as 
well as TCL's official website (http://www.tcl.com). 

To view the "Born a Legend" video series, visit

-Facebook @tclelectronicsglobal 
-Twitter @TCL_TV_Global 
-Instagram @tclelectronics 
-YouTube @TCL Electronics 
-TCL official website: www.tcl.com   
-ESPN official website: www.espn.com  

About TCL

TCL Electronics Holdings Limited (HKSE: 01070) is one of the leading players in 
the global TV industrial, engaged in the research and development, 
manufacturing and distribution of consumer electronic products. According to 
the latest IHS data, TCL was ranked second in the global TV market with a 
market share of 10.9% in terms of shipment volume in 2018.  

Media Contact:

Hill+Knowlton Strategies for TCL Electronics
Salice Wong: +852-28946296
salice.wong@hkstrategies.com 

SOURCE TCL Electronics 
Translations

Japanese