Country for PR: United States
Contributor: PR Newswire New York
Monday, April 08 2019 - 08:00
AsiaNet
AirXpanders and Radformation Announce Co-Marketing Agreement
SAN JOSE, Calif., Apr. 8, 2019 /PRNewswire-AsiaNet/--

-- Partnership Designed to Bring Improved Workflow to Radiation Oncology 
Departments

AirXpanders, Inc. (ASX: AXP), a medical device company focused on the design, 
manufacture, sale and distribution of the AeroForm(R) Tissue Expander System, 
and Radformation, Inc., a software company co-founded by medical physicists 
dedicated to bringing intelligent automation software in cancer care, including 
breast and breast reconstruction radiation therapy treatment planning, 
announced today that they have entered into a co-marketing agreement to 
introduce Radformation's EZFluence software to Radiation Oncology departments 
that are treating AeroForm patients in the US.  

Logo - https://mma.prnewswire.com/media/554207/AirXpanders_Logo.jpg 
Logo - https://mma.prnewswire.com/media/847554/Radformation_Logo.jpg 

The co-marketing agreement enables AirXpanders sales personnel to introduce the 
EZFluence software to radiation oncology departments who are treating a growing 
number of patients with the AeroForm Tissue Expander System.  This 
collaboration is expected to improve acceptance of the AeroForm Expander by 
significantly improving the workflow required to develop radiation treatment 
plans.  By collaborating on the introduction of the EZFluence software, both 
organizations expect Radiation Oncology departments to benefit from the 
intelligent automation of radiation therapy treatment planning for breast 
reconstruction patients. 

"We have been very impressed with the EZfluence software," said Mark Payne, VP, 
Research and Development of AirXpanders. "The intelligent automation this 
software provides for opposed tangent fields, using both field-in-field and 
E-comp techniques, is impressive in its thoroughness and ability to effectively 
develop a radiation treatment plan in minutes from a patient CT scan.  The 
plans developed by this software exhibit significantly improved homogeneity 
compared to conventionally-determined iterative plans.  We expect radiation 
oncology departments will appreciate the dramatic reduction in the time needed 
to develop a treatment plan for patients with an AeroForm, and an overall 
increase in their productivity for all their breast radiation treatment 
plans.   We are excited to train up our team, and introduce our customer base 
to this advancement in radiation treatment planning automation."

"Radformation is excited to work with a company that empowers patients and 
values their interests," said Elisabeth van Wie, Medical Physicist and Chief 
Business Officer of Radformation.

"AirXpanders' goal is to make the patient more comfortable during a difficult 
time in their lives while maintaining quality treatment.  We support this goal 
and look forward to working with clinics on generating optimal radiation 
treatment plans for patients."

Radformation's EZFluence is FDA cleared and available in the US since 2017.  
With a rapidly growing installed base, a growing number of Radiation 
Oncologists and Medical Physicists are utilizing the system, and experiencing 
the productivity improvements it provides.  As a plug-in script for Varian's 
Eclipse system, EZFluence is straightforward to use and easy to adopt.

"EZFluence is a treatment planner's best friend for any plan which uses opposed 
beams.  The AeroForm Tissue expander poses some unique challenges but with 
EZFluence we were able to get an optimal plan in a short amount of time," said 
Scott Dube, Medical Physicist at Morton Plant Hospital, Clearwater, FL.

As part of the agreement, the companies are developing plans to collaborate and 
educate at key Radiation Oncology and Medical Physics society meetings 
throughout 2019.

About AirXpanders

Founded in 2005, AirXpanders, Inc. (www.airxpanders.com) designs, manufactures 
and markets innovative medical devices to improve breast reconstruction. The 
Company's AeroForm Tissue Expander System, is used in patients undergoing 
two-stage breast reconstruction following mastectomy. Headquartered in San 
Jose, California, AirXpanders' vision is to be the global leader in 
reconstructive surgery products and to become the standard of care in two-stage 
breast reconstruction.  AirXpanders is a publicly listed Company on the 
Australian Securities Exchange under the symbol "AXP." AeroForm was granted 
U.S. FDA de novo marketing authorization in 2016, subsequent U.S. market 
clearance in 2017, first CE mark in Europe in 2012, and is currently licensed 
for sale in Australia.

About Radformation

Radformation is a team of medical physicists and medical device experts 
building software to automate workflow in cancer treatment. Radformation 
currently markets two FDA cleared products, including ClearCheck One-Click Plan 
Evaluation Software for radiation treatment plans, and EZFluence One-Click 3D 
Planning Software for intelligent automation of breast, brain, lung, and other 
3D radiation treatment planning.  Radformation is privately held.

Forward-Looking Statements Regarding AirXpanders

This announcement contains or may contain forward-looking statements that are 
based on management's beliefs, assumptions and expectations and on information 
currently available to management.

All statements that address operating performance, events or developments that 
we expect or anticipate will occur in the future are forward-looking 
statements.  These include, but are not limited to, the ability of EZFluence to 
improve acceptance of AeroForm, expected benefits to Radiation Oncology 
departments, the effectiveness of any treatment plans developed using the 
software, and the ease of use and adoption of EZFluence.

Management believes that these forward-looking statements are reasonable when 
made. You should not place undue reliance on forward-looking statements because 
they speak only as of the date when made. AirXpanders may not actually achieve 
the plans, projections or expectations disclosed in forward-looking statements. 
Actual results, developments or events could differ materially from those 
disclosed in the forward-looking statements. For additional information and 
considerations regarding the risks faced by AirXpanders that could cause actual 
results to differ materially, see its most recent Annual Report on Form 10-K, 
filed with the Securities and Exchange Commission on February 28, 2019, 
including under the caption "Risk Factors," as well as other periodic reports 
filed with the SEC from time to time. AirXpanders disclaims any obligation to 
update information contained in any forward-looking statement, except as 
required by law. 

AirXpanders, Inc.                   
Laurel Burk                         
Director, Marketing                 
Tel: +1-(650)-390-9000              
Email: lburk@airxpanders.com        

Radformation, Inc.
Elisabeth Van Wie, MS, DABR
Chief Business Officer
el: +1-844-723-3675 x701
Email: evanwie@radformation.com

For more information on AeroForm or AirXpanders, Inc., please refer to the 
Company's website at www.airxpanders.com 

For more information on EZFluence or  Radformation, Inc., please refer to the 
Company's website at www.radformation.com 
 
SOURCE: AirXpanders, Inc.