UBTECH, a leading global AI and humanoid robotics company, officially released 
its new visual identity (VI) on March 31, 2019, marking the seventh company 
anniversary. The upgraded logo brings a brand-new look to the company. 

Photo - https://photos.prnasia.com/prnh/20190402/2421885-1 
(Caption: UBTECH's new and old logos side by side)

The message conveyed from the new visual identity is UBTECH's comprehensive 
insights in AI and robotics industry, as well as its reflections on the 
relationship between technology, intelligence and the human beings. 

In this era where AI is at a critical phase of development, UBTECH hopes to 
communicate its values of optimism and sustainability while strengthening its 
belief in making robots accessible to more households by using human-centric 
technology that benefits everybody.

"UBTECH is committed to developing robots with emotional capabilities rather 
than machines with no feelings," UBTECH founder and CEO James Zhou said at the 
press conference for Alpha Mini robot in September 2018. "We launched Alpha 
Mini based on our mission of creating a truly meaningful product that can 
accompany people." The new logo demonstrates the company's focus on human 
beings and its ongoing commitment to developing robots with emotional 
capabilities and a sense of vitality. 

UBTECH plans to implement a human-centric strategy throughout the entire 
product lifecycle from research and development to interactive design, 
featuring ongoing enrichment and application. 

With the aim of creating user-friendly, interactive and cheerful robots that 
address the expectations of the humans they interact with, according to their 
preferences, helping to add convenience to their lives.

UBTECH aims to become a more personalized technology company by changing the 
traditional mindset that AI-based robots are developed based on unsentimental 
technology. Looking forward, in line with UBTECH's optimistic approach to all 
aspects of the projects it becomes involved in, the company plans to 
continuously create AI-based products that can better serve, support and 
accompany people while providing them with care and warmth from technology. The 
company also plans to continue moving forward based on its concept of 
developing robots while always keeping in mind that the needs and expectations 
of the human being always come before those of its robotic assistant or 
companion. 

SOURCE  UBTECH 


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   Caption: UBTECH's new and old logos side by side